| Series | Sponsor Also see brand name table, below |
|---|---|
| A House In The Country | Sustained |
| Abie's Irish Rose | Special Drene Shampoo, Drene Shampoo |
| Arnold Grimm's Daughter | Softasilk Cake Flour, Gold Medal Flour |
| Aunt Jenny's Real Life Stories | Lever Bros., (a soap manufacturer) exclusively for Spry shortening, and by Campbell Soup Co. |
| Bachelor's Children (1941-1946) | Colgate-Palmolive-Peet For Colgate Dental Cream Continental Baking Company For Wonder Bread |
| Backstage Wife | Sterling Drugs 16 years, then P&G for its various soaps 4 years, followed by multiple sponsorship |
| Betty & Bob | Gold Medal Flour, Wheaties, Bisquick |
| Billy & Betty | Kix |
| Brenda Curtis | Campbell Soup |
| By Kathleen Norris | Wheaties |
| Carol Kennedy's Romance | H.J. Heinz 57 Varieties |
| Clara, Lu, 'N Em (1942) | Pillsbury Flour Mills Company For Pillsbury's Best, Pillsbury's Farina |
| Dan Harding's Wife | National Biscuit Company |
| Doc Barclay's Daughters | Personal Finance |
| Easy Aces | Jad Effervescent Salt, Lavoris, Anacin |
| Follow The Moon | Jergens Lotion, Pebeco Tooth Paste, Hinds Honey & Almond Fragrance Cream |
| Front Page Farrell | American Home Products Corp. for full 13-year run |
| Girl Alone | Kellogg's Cereals, Quaker Oats |
| Hilltop House | 1937-1941: Colgate-Palmolive-Peet 1946-1957: Miles Labs, Pharmaco, Inc |
| Hotel For Pets | Puss 'n Boots Cat Food |
| In Care Of Aggie Horn | Sustained |
| Irene Rich Dramas | Welch's Grape Juice, Welch's Grapelaide, Ry-Krisp |
| Jane Arden | Ward Baking Company |
| Jenny Peabody | F&F Cough Drops |
| John's Other Wife | Edna Wallace Hopper Cosmetics, BiSoDol, Hill's Cold Tablets, Kolynos Tooth Paste |
| Judy & Jane | Folgers Coffee |
| Just Plain Bill | American Home Products Corp. 21 years, Miles Labs one year |
| Kate Hopkins, Angel Of Mercy | Maxwell House |
| Kitty Foyle | Wheaties |
| Lorenzo Jones | Sterling Drugs 12 years, then P&G, then Colgate, then participating sponsors |
| Lum & Abner | Quaker Oats, Horlick's Malted Milk, Postum, Alka Seltzer, One A Day, Nervine |
| Ma Perkins (1960) | (Multiple Sponsors) A.E. Staley Manufacturing Company (Sta-Puf Laundry Rinse), Kellogg Company (Kellogg's All Bran) |
| Marie, The Little French Princess | Louis Phillippe Cosmetics |
| Martha Webster [aka Life Begins] | Campbell Soup |
| Masquerade | 1st Format: Sustained 2nd Format: General Mills |
| Midstream | Teel Liquid Dentifrice, Drene Shampoo |
| Molly Of The Movies | Ovaltine |
| Mrs. Wiggs Of The Cabbage Patch | Jad Effervescent Salt, Hill's Nose Drops, Old English Wax |
| One Man's Family | Wesson Oil, Penn Tobacco, Standard Brands, Miles Labs, participating sponsors |
| Orphans Of Divorce | Dr. Lyon's Tooth Powder |
| Our Gal Sunday | American Home Products Corp. 5 years, Standard Brands 1 year, American Home Products Corp. 7 years, P&G 1 year, American Home Products Corp. 4 years, participating sponsors 4 years |
| Peggy's Doctor | Delaware L&W Coal |
| Pepper Young's Family (Mid 1950'S) | Procter & Gamble For Golden Fluffo Shortening) (Tide Was Also A Sponsor, But The Announcer Only Mentioned Fluffo) |
| Portia Faces Life | General Foods for the full 11-year run |
| Pretty Kitty Kelly | Wonder Bread, Hostess Cakes |
| Real Folks | Vaseline Petroleum Jelly |
| Red Davis | Beech Nut Packing Company |
| Rich Man's Darling | JoCur Hair Setting Wave |
| Scattergood Baines | Wrigley's Spearmint Gum |
| Society Girl | Linit For The Bath, Kre-Mel Pudding Mix |
| Stella Dallas | Sterling Drugs 16 years, participating sponsors 2 years |
| Stepmother | Colgate All Purpose Tooth Powder, Cashmere Bouquet Talcum Powder & Cosmetics |
| Sweet River | Stoy Soy Flour |
| The Affairs Of Dr. Gentry | Sustained |
| The Career Of Alice Blair | Flit, Daggett & Ramsdell Cosmetics, Mistol Nose Drops |
| The Carters Of Elm Street | Ovaltine |
| The Couple Next Door (CBS 1957-1960) | (Glamorene Liquid, Beech Nut Baby Food, & other products) |
| The Doctor's Wife | Ex-Lax |
| The Guiding Light (1955-1956) | Procter & Gamble (Gleem, Tide) |
| The Johnson Family | Co-Op Local Sponsors |
| The Life Of Holly Sloan | General Mills |
| The Life Of Mary Sothern | Hinds Honey & Almond Fragrance Cream, Pebeco Tooth Paste, Ipana Tooth Paste |
| The Light of the World | General Mills for the 10-year run |
| The Mystery Man | Wheaties, Betty Crocker Soup Ingredients |
| The Open Door | Royal Gelatin & Pudding |
| The Romance of Helen Trent | Edna W. Hopper 6 years, American Home Products Corp. 16 years, Pharmaco Inc. 1 year, participating sponsors 4 years Angelus Cosmetics, Bebefax Vitamins, Aerowax, Kriptin, etc. |
| The Song Of The Stranger | Feen-a-mint |
| The Woman In White | 2nd Format: Betty Crocker Soup Ingredients |
| This Day Is Ours | Crisco |
| This Is Nora Drake | Gillette Co. 5 years, multiple sponsors 1 year, Bristol-Myers Inc. 1 year, Gillette Co. 1 year, Bristol-Myers Inc. 1 year, participating sponsors 3 years. |
| This Life Is Mine | Sustained |
| Thunder Over Paradise | Mueller Macaroni, Sustained |
| Today's Children | General Foods on local station 1 year, Pillsbury Co. 4 years, General Mills 7 years -- all 3 competitive food makers |
| Trouble House | H.J. Heinz 57 Varieties |
| Valiant Lady | Gold Medal Flour, Wheaties, Cheerioats |
| Way Down East | Co-Op Local Sponsors |
| We Are Four | Libby's Canned Foods |
| We Love & Learn | 1942-1944: Post Cereals |
| We The Abbotts | Nucoa, Hellmann's/Best Foods real Mayonnaise |
| Wendy Warren and the News | General Foods 7 years, then P&G 1 year, followed by participating sponsors 3 years |
| When a Girl Marries | Prudential Life Ins. Co. 2 years, General Foods 10 years, sustaining 12 weeks, General Foods 1 year, Durkee Foods 1 year, Carnation Co. 1 year, multiple sponsors 2 years |
| Young Dr.Malone | General Foods (Post's Huskies, Post Toasties), Procter & Gamble (Crisco, Drene, Joy), [Multiple Sponsors] (Late 1950'S-1960) Campana, Lever Brothers, Scott Paper Company A.E. Staley Manufacturing Company (Sta-Puf Laundry Rinse), Sterling Drug (Dr. Caldwell's Senna Laxative), Beaumont Company (4 Way Cold Tablets) |
| Young Widder Brown | Sterling Drugs 16 years, Gillette Co., sustained. (Phillips Tooth Paste, Haley's M-O) |
| Your Family & Mine | Sealtest |
| Company | Brand Name Advertised in Soaps |
|---|---|
| A.E. Staley Manufacturing Company | Stoy Soy Flour, Sta-Puf Laundry Rinse |
| American Home Products | Anacin, Freezone, Bi-So-Dol, Kolynos, Neet, Infrarub, Kriptin, Heet, Dristan, Primatene, Preparation H, Sleep-Eze, Aerowax, Olde English, Easy-Off, Black Flag, Wizard, Sani-Flush, etc. |
| Campbell Soup Company | Campbell Soup, Campbell's Tomato Juice, Franco American |
| Colgate-Palmolive-Peet | Colgate Dental Cream |
| Feen-A-Mint | Pharmaco's leading product. |
| Folger Coffee Company | Folgers Coffee |
| General Foods | Maxwell House Coffee |
| Gillette Co. | Toni and Prom products. |
| Kellogg Company | Kellogg's Corn Flakes |
| Lever Brothers | Spry, Lipton Soup |
| Libby, McNeill & Libby | Libby's Canned Foods |
| Miles Labs | Alka-Seltzer, Bactine, Tabcin, One-A-Day, Chooz, Miles Nervine. |
| Personal Life Insurance Company | Personal Insurance |
| Pillsbury Flour Mills Company | Pillsbury's Best, Pillsbury's Wheat Bran,Pillsbury's Farina, Pillsbury's Sno-Sheen Cake Flour. |
| Procter & Gamble | Drene, Teel Liquid Dentifrice, Golden Fluffo, Gleem, Prell |
| Prudential Insurance Company Of America | Prudential Insurance. |
| Quaker Oats Company | Quaker Oats, Mother's Oats |
| Standard Brands | Snow Drift, Royal Pudding, Royal Gelatin, Fleischmann's Yeast, Chase & Sanborn, Tender Leaf Tea, etc. |
| Sterling Drugs | Bayer, Phillips' Milk of Magnesia, Double Danderine, Haley's M-0, Campo-Phenique, Energine, Fletcher's Castoria, Ironized Yeast, Dr. Lyons, Mulsified Coconut Oil, ZBT, other remedies. |