The Highest Rated Evening Programs 
During Radio's Golden Age 
 1948-1949 Seasons

Program/Time Network Sponsor Hooper Rating

1. Lux Radio Theater  

CBS Lux Flakes,
Lux Toilet Soap 		28.6

Monday  9:00  PM

2. Fibber McGee & Molly

NBC Johnson's Wax 26.9

Tuesday  9:30  PM

3. Lucky Strike Program
(Jack Benny) 		CBS Lucky Strike  26.4

Sunday  7:00  PM

4. Kaiser-Frazer News
(Walter Winchell) 		ABC Kaiser-Frazer  25.0

Sunday  9:00  PM

5. New Swan Show
(Bob Hope) 		NBC Swan Soap  23.8

Tuesday  9:00  PM

6. Arthur Godfrey
& His Talent Scouts 		CBS Lipton Tea,
Lipton Soup   		22.1

Monday  8:30  PM

7. My Friend Irma CBS Pepsodent Tooth Paste 21.5

Monday  10:00  PM

8. Amos 'n' Andy Show CBS Rinso 20.1

Sunday  7:30  PM

9. Stop The Music! ABC Old Gold, 
Smith Brothers Cough Drops 		20.0

Sunday  8:00  PM 

10. People Are Funny NBC Raleigh Cigarettes  19.1
Tuesday  10:30  PM 

11. A Day In The Life
Of Dennis Day

NBC Palmolive Soap,
Palmolive Shave Cream 		17.7

Saturday  10:00  PM

Big Town

NBC Lifebuoy Health Soap 17.7

Tuesday  10:00  PM

12. Mr. District Attorney 

NBC Ipana, Sal Hepatica 17.6

Wednesday  9:30  PM

13. Duffy's Tavern
Wednesday  9:00  PM 

NBC Vitalis, Mum,
Benex Shave Cream 		17.3

14. Casey, Crime Photographer

CBS Toni Home Permanent,
Toni Creme Shampoo 		16.8

Thursday  9:30  PM

15. Suspense

CBS Auto-Lite 16.4

Thursday  9:00  PM 

16. Bob Hawk Show

CBS Camel Cigarettes 16.2

Monday  10:30  PM

17. Maxwell House Coffee Time
(Burns & Allen)

NBC Maxwell House 16.1

Thursday   8:30  PM

Phil Harris-Alice Faye Show

NBC Rexall 16.1

Sunday  7:30  PM

This Is Your FBI

ABC Equitable Insurance  16.1

Friday  8:30  PM

18. Mr. Keen, 
Tracer Of Lost Persons

CBS Anacin, 
Kolynos Tooth Paste 		15.9

Thursday  8:30  PM

19. The Fat Man ABC Pepto Bismol 15.7

Friday   8:00  PM

Philco Radio Time
(Bing Crosby) 		ABC Philco Radios 15.7

Wednesday  10:00  PM

20. Truth Or Consequences NBC Duz 15.6

Saturday  8:30  PM

 
 
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