The Highest Rated Evening Programs 
During Radio's Golden Age 
 1947-1948 Seasons

Program/Time Network Sponsor Hooper Rating

1. Fred Allen Show  

NBC Ford Motor Company 28.7

Sunday  8:30  PM

2. Fibber McGee & Molly

NBC Johnson's Wax 27.7

Tuesday  9:30  PM

3. Chase & Sanborn Program
(Edgar Bergen &
Charlie McCarthy) 		NBC Chase & Sanborn  26.2

Sunday  8:00  PM

4. Lucky Strike Program
(Jack Benny) 		NBC Lucky Strike  26.0

Sunday  7:00  PM

5. Truth Or Consequences NBC Duz  25.7

Saturday  8:30  PM

6. Pepsodent Program
(Bob Hope) 		NBC Pepsodent Tooth Paste,
Pepsodent Tooth Powder   		24.7

Tuesday  10:00  PM

Amos 'n' Andy Show NBC Rinso 24.7

Tuesday  9:00  PM

7. Lux Radio Theater CBS Lux Flakes,
Lux Toilet Soap 		22.9

Monday  9:00  PM

8. Fitch Bandwagon
(Phil Harris-Alice Faye) 		NBC Fitch's Dandruff
Remover Shampoo 		22.2

Sunday  7:30  PM 

9. The Jergens Journal
(Walter Winchell) 		ABC Jergens Lotion  21.9

Sunday  9:00  PM 

10. Raleigh Cigarette Program
(Red Skelton)

NBC Raleigh Cigarettes 21.8

Tuesday  10:30  PM

11. Kraft Music Hall
(Al Jolson)

NBC Kraft 21.4

Thursday  9:00  PM

12. Mr. District Attorney 

NBC Ipana, Sal Hepatica 21.2

Wednesday  9:30  PM

13. Arthur Godfrey 
& His Talent Scouts 

CBS Lipton Tea,
Lipton Soup 		20.8

Monday  8:30  PM

14. Duffy's Tavern

NBC Vitalis, Trushay 19.1

Wednesday  9:00  PM

15. Sealtest Program
(Jack Carson)

NBC Sealtest 18.6

Thursday  9:30  PM 

16. Life Of Riley

NBC Dreft, Prell 18.4

Saturday  8:00  PM

17. Maxwell House Coffee Time
(Burns & Allen)

NBC Maxwell House 18.1

Thursday   8:30  PM

My Friend Irma

CBS Swan Soap 18.1

Monday  10:00  PM

18. Bob Hawk Show

NBC Camel Cigarettes  18.0

Thursday  10:00  PM

19. This Is Your FBI

ABC Equitable Insurance 17.1

Friday  8:30  PM

20. Judy Canova Show NBC Halo, Super Suds,
Colgate Dental Cream 		16.8

Saturday  9:30  PM

Philco Radio Time
(Bing Crosby) 		ABC Philco Radios 16.8

Wednesday  10:00  PM

 
 
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