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| Program/Time | Network | Sponsor | Hooper Rating |
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1. Pepsodent Program
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NBC | Pepsodent Tooth Paste,
Pepsodent Tooth Powder, Pepsodent Antiseptic, Pepsodent Tooth Brush |
34.1 |
Tuesday 10:00 PM |
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2. Fibber McGee & Molly |
NBC | Johnson's Wax | 30.8 |
Tuesday 9:30 PM |
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| 3. Kraft Music Hall
(Bing Crosby) |
NBC | Kraft | 25.8 |
Thursday 9:00 PM |
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| 4. The Jergens Journal
(Walter Winchell) |
NBC | Jergens Lotion | 25.3 |
Sunday 9:00 PM |
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| 5. Mr. District Attorney | NBC | Vitalis, Ipana, Sal Hepatica | 25.1 |
Wednesday 9:30 PM |
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| 6. Lux Radio Theater | CBS | Lux Flakes,
Lux Toilet Soap |
24.5 |
Monday 9:00 PM |
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| 7. Chase & Sanborn Program
(Edgar Bergen & Charlie McCarthy) |
NBC | Chase & Sanborn | 24.2 |
Sunday 8:00 PM |
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| Lucky Strike Program
(Jack Benny) |
NBC | Lucky Strike | 24.2 |
Sunday 7:00 PM |
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| 8. Sealtest Village Store
(Joan Davis) |
NBC | Sealtest | 24.0 |
Thursday 9:30 PM |
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| 9. Lady Esther
Screen Guild Theater |
CBS | Lady Esther Cosmetics | 23.4 |
Monday 10:00 PM |
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10. Eddie Cantor Show |
NBC | Ipana, Trushay | 21.0 |
Wednesday 9:00 PM |
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11. Abbott & Costello Show |
NBC | Camel Cigarettes | 20.7 |
Thursday 10:00 PM |
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12. Raleigh Room
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NBC | Raleigh Cigarettes | 19.3 |
Tuesday 10:30 PM |
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13. Take It Or Leave It |
CBS | Eversharp-Schick,
Eversharp Pens & Pencils |
18.6 |
Sunday 10:00 PM |
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14. Bob Burns Show |
NBC | Lifebuoy Health Soap | 18.5 |
Thursday 7:30 PM |
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Kay Kyser's Kollege |
NBC | Colgate Dental Cream,
Palmolive Soap |
18.5 |
Wednesday 10:00 PM |
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15. Your Hit Parade |
CBS | Lucky Strike | 17.8 |
Saturday 9:00 PM |
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16. Birds Eye Open House
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NBC | Birds Eye Frosted Foods | 17.6 |
Thursday 6:30 PM |
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New Swan Show
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CBS | Swan Soap | 17.6 |
Monday 8:30 PM |
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17. The Adventures Of
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CBS | Post Toasties | 17.3 |
Friday 8:30 PM |
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18. The Aldrich Family |
CBS | Postum | 16.9 |
Friday 8:00 PM |
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19. Amos 'n' Andy Show |
NBC | Rinso | 16.5 |
Friday 10:00 PM |
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| Can You Top This? | NBC | Colgate Dental Cream,
Palmolive Shave Cream |
16.5 |
Saturday 9:30 PM |
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| 20. Duffy's Tavern | NBC | Vitalis, Trushay | 16.3 |
Friday 8:30 PM |
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| The Great Gildersleeve | NBC | Parkay Margarine | 16.3 |
Sunday 6:30 PM |