The Highest Rated Daytime Programs 
During Radio's Golden Age 
(Saturday & Sunday)
 1944-1945 Seasons

Program/Time Network Sponsor Hooper Rating

1. The Shadow 

Mutual Blue Coal 13.8

Sunday  5:30  PM

2. Westinghouse Program
(John Charles Thomas)

NBC Westinghouse 10.0

Sunday  2:30  PM

3. Theater Of Today CBS Armstrong Rugs  9.1

Saturday  12:00 Noon

4. William L. Shirer CBS Williams Shaving Cream  8.4

Sunday  5:45  PM

5. Stars Over Hollywood CBS Dari-Rich 8.1

Saturday  12:30  PM

6. Those We Love CBS Sanka Coffee 8.0

Sunday  2:00  PM

7. World News Parade NBC Sheaffer Pens 7.8

Sunday  3:00  PM

8. The N-K Showroom
(The Andrews Sisters) 		Blue Nash, Kelvinator 7.6

Sunday  4:30  PM

9. Billie Burke Show CBS Servel Refrigerators 7.4

Saturday  11:30  AM

Prudential Family Hour CBS Prudential Insurance 7.4

Sunday  5:00  PM

10. Grand Central Station CBS Pillsbury Sno Sheen 
Cake Flour 		6.5

Saturday  1:00  PM

11. Nelson Eddy Show CBS Electric Companies 6.4

Sunday  5:30  PM

12. Let's Pretend CBS Cream Of Wheat 5.7

Saturday  11:00  AM

13. World News Today CBS Admiral Radios 5.1

Sunday  2:30  AM

14. Report To The Nation CBS Continental Can Company 4.9

Saturday  1:30  PM

15. Sammy Kaye's Orchestra Blue Tangee Cosmetics 4.8

Sunday  1:30  PM

16. John W. Vandercook NBC ? 4.6

Saturday  5:30  PM 

Stradivari Orchestra
(Paul Lavalle) 		NBC Prince Matchabelli 4.6

Sunday  12:30  PM

17. Grand Hotel NBC Campana Products 4.5

Saturday  5:00  PM

New York Philharmonic CBS U.S. Rubber 4.5

Sunday  3:00  PM

18. Matinee Theater CBS Vicks Vaporub, Vicks Va-Tro-Nol,
Vitamins Plus 		4.4

Sunday  2:00  PM

19. John B. Kennedy Blue Harvel Watches 4.3

Sunday  1:00  PM

Music America Loves Best NBC RCA Victor 4.3

Sunday  4:30  PM

20. NBC Symphony Orchestra NBC General Motors 4.2

Sunday  5:00  AM

Nick Carter, Master Detective Mutual Lin-X Cleaning Products,
Kemtone 		4.2

Sunday  3:30  PM

 
 
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