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| Program/Time | Network | Sponsor | Hooper Rating |
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1. Pepsodent Show
|
NBC | Pepsodent Tooth Paste,
Pepsodent Tooth Powder, Pepsodent Antiseptic, Pepsodent Tooth Brush |
40.9 |
Tuesday 10:00 PM |
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2. Raleigh Cigarette Program
|
NBC | Raleigh Cigarettes | 40.7 |
Tuesday 10:30 PM |
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| 3. Fibber McGee & Molly | NBC | Johnson's Wax | 37.7 |
Tuesday 9:30 PM |
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| 4. Chase & Sanborn Program
(Edgar Bergen & Charlie McCarthy) |
NBC | Chase & Sanborn | 34.8 |
Sunday 8:00 PM |
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| 5. Grape-Nuts &
Grape-Nuts Flakes Program (Jack Benny) |
NBC | Grape-Nuts,
Grape-Nuts Flakes |
33.9 |
Sunday 7:00 PM |
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| 6. The Aldrich Family | NBC | Postum | 31.5 |
Thursday 8:30 PM |
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| 7. Mr. District Attorney | NBC | Vitalis | 28.3 |
Wednesday 9:30 PM |
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| 8. Maxwell House Coffee Time
(Frank Morgan & Fanny Brice) |
NBC(Red) | Maxwell House | 27.5 |
Thursday 8:00 PM |
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| 9. Lux Radio Theater | Columbia | Lux Flakes,
Lux Toilet Soap |
27.0 |
Monday 9:00 PM |
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| 10. Kay Kyser's Kollege | NBC | Lucky Strike | 26.2 |
Wednesday 10:00 PM |
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11. Abbott & Costello Show |
NBC | Camel Cigarettes | 24.6 |
Thursday 10:00 PM |
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12. Sealtest Program
|
NBC | Sealtest | 23.8 |
Thursday 9:30 PM |
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13. Kraft Music Hall
|
NBC | Kraft | 23.1 |
Thursday 9:00 PM |
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14. Fitch Bandwagon
|
NBC | Fitch's Dandruff
Remover Shampoo |
22.5 |
Sunday 7:30 PM |
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15. Texaco Star Theater
|
Columbia | Texaco | 21.6 |
Sunday 9:30 PM |
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16. Time To Smile |
NBC | Ipana, Sal Hepatica | 21.4 |
Wednesday 9:00 PM |
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17. Take It Or Leave It |
Columbia | Eversharp-Schick,
Eversharp Pens & Pencils |
21.3 |
Sunday 10:00 PM |
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18. Lady Esther
|
Columbia | Lady Esther Cosmetics | 20.9 |
Monday 10:00 PM |
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19. The March Of Time |
NBC | Time Magazine | 19.6 |
Thursday 10:30 PM |
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20. New Swan Program
|
Columbia | Swan Soap | 19.3 |
Tuesday 9:00 PM |