The Highest Rated Evening Programs 
During Radio's Golden Age 
  1933-1934 Season
 

Program/Time Network Sponsor C.A.B. Rating

1. Eddie Cantor Show 

NBC(Red) Chase & Sanborn 50.2

Sunday  8:00  PM

2. Maxwell House Show Boat

NBC(Red) Maxwell House 45.9

Thursday  9:00  PM

3. Fleischmann's Yeast Hour
(Rudy Vallee) 		NBC(Red) Fleischmann's Yeast  39.0

Thursday  8:00  PM

4. Baker's Broadcast
(Joe Penner) 		NBC(Blue) Fleischmann's Yeast  35.2

Sunday  7:30  PM

5. Ed Wynn, The Fire Chief NBC(Red) Texaco Fire Chief Gasoline  31.6

Tuesday  9:30  PM

6. Lowell Thomas NBC(Blue) Sunoco  30.7

Monday-Friday  6:45  PM

7. Amos 'n' Andy NBC(Blue) Pepsodent Tooth Paste, 
Pepsodent Antiseptic 		30.3 

Monday-Friday  7:00  PM

8. Burns & Allen Show Columbia White Owl Cigars 30.2 

Wednesday  9:30  PM

9. Paul Whiteman Revue NBC(Red) Kraft 29.9 

Thursday  10:00  PM 

10. First Nighter NBC(Red) Campana Sales Company 28.0

Friday  10:00  PM 

11. Armour Program
(Phil Baker)

NBC(Blue) Armour & Company 27.1

Friday  9:30  PM

12. Ben Bernie Pabst Program

NBC(Red) Pabst Blue Ribbon Beer,
Pabst Blue Ribbon Ale 		26.5 

Tuesday  9:30  PM

13. Chevrolet Program
(Jack Benny)

NBC(Red) Chevrolet 25.3

Sunday  10:00  PM 

14. Bing Crosby Entertains

Columbia Woodbury's Facial Soap 25.1

Monday  8:30  PM

Sinclair Weiner Minstrels

NBC(Blue) Sinclair Oil  25.1 

Monday  9:00  PM

15. Cities Service Concert 
(Jessica Dragonette)

NBC(Red) Cities Service 21.3 

Friday  8:00  PM 

16. Byrd Expedition Broadcasts

Columbia General Foods 19.1 

Saturday  10:00  PM

17. Myrt & Marge

Columbia Wrigley's Spearmint Gum 18.5 

Monday-Friday  7:00  PM

Sal Hepatica Revue
(Fred Allen)

NBC(Red) Sal Hepatica  18.5 

Wednesday  9:30  PM

18. Jack Pearl Show

NBC(Red) Royal Gelatin 18.0

Wednesday  8:00  PM

19. Eno Crime Club

NBC(Blue) Eno Effervescent Salt 17.9

Tues. & Wed.  8:00  PM

20. American Album Of
Familiar Music

NBC(Red) Bayer Aspirin 17.8

Sunday  9:30  PM

Gulf Headliners
(Will Rogers)

NBC(Blue) Gulf Oil 17.8

Sunday  9:00  PM

 


The Highest Rated Evening Programs 
During Radio's Golden Age 
  1933-1934 Season
 

Program/Time Network Sponsor C.A.B. Rating

1. Eddie Cantor Show 

NBC(Red) Chase & Sanborn 50.2

Sunday  8:00  PM

2. Maxwell House Show Boat

NBC(Red) Maxwell House 45.9

Thursday  9:00  PM

3. Fleischmann's Yeast Hour
(Rudy Vallee) 		NBC(Red) Fleischmann's Yeast  39.0

Thursday  8:00  PM

4. Baker's Broadcast
(Joe Penner) 		NBC(Blue) Fleischmann's Yeast  35.2

Sunday  7:30  PM

5. Ed Wynn, The Fire Chief NBC(Red) Texaco Fire Chief Gasoline  31.6

Tuesday  9:30  PM

6. Lowell Thomas NBC(Blue) Sunoco  30.7

Monday-Friday  6:45  PM

7. Amos 'n' Andy NBC(Blue) Pepsodent Tooth Paste, 
Pepsodent Antiseptic 		30.3 

Monday-Friday  7:00  PM

8. Burns & Allen Show Columbia White Owl Cigars 30.2 

Wednesday  9:30  PM

9. Paul Whiteman Revue NBC(Red) Kraft 29.9 

Thursday  10:00  PM 

10. First Nighter NBC(Red) Campana Sales Company 28.0

Friday  10:00  PM 

11. Armour Program
(Phil Baker)

NBC(Blue) Armour & Company 27.1

Friday  9:30  PM

12. Ben Bernie Pabst Program

NBC(Red) Pabst Blue Ribbon Beer,
Pabst Blue Ribbon Ale 		26.5 

Tuesday  9:30  PM

13. Chevrolet Program
(Jack Benny)

NBC(Red) Chevrolet 25.3

Sunday  10:00  PM 

14. Bing Crosby Entertains

Columbia Woodbury's Facial Soap 25.1

Monday  8:30  PM

Sinclair Weiner Minstrels

NBC(Blue) Sinclair Oil  25.1 

Monday  9:00  PM

15. Cities Service Concert 
(Jessica Dragonette)

NBC(Red) Cities Service 21.3 

Friday  8:00  PM 

16. Byrd Expedition Broadcasts

Columbia General Foods 19.1 

Saturday  10:00  PM

17. Myrt & Marge

Columbia Wrigley's Spearmint Gum 18.5 

Monday-Friday  7:00  PM

Sal Hepatica Revue
(Fred Allen)

NBC(Red) Sal Hepatica  18.5 

Wednesday  9:30  PM

18. Jack Pearl Show

NBC(Red) Royal Gelatin 18.0

Wednesday  8:00  PM

19. Eno Crime Club

NBC(Blue) Eno Effervescent Salt 17.9

Tues. & Wed.  8:00  PM

20. American Album Of
Familiar Music

NBC(Red) Bayer Aspirin 17.8

Sunday  9:30  PM

Gulf Headliners
(Will Rogers)

NBC(Blue) Gulf Oil 17.8

Sunday  9:00  PM

 
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