This was one of the longest running children's serials from July 1933 through June 1950. It had one sponsor for the entire run, Wheaties, "Breakfast of Champions".

• 10-2-40
  The second series of Wheaties "Champ Stamps" was announced. The stamps were simply pictures of various champions in different fields on the backs of Wheaties packages, along with a short biography of the individual featured. A total of 39 stamps were available with 3 different on each box back.

• 11-18-40
  A luminous Dragon's Eye Ring played a significant role in Jack's adventures in the Philippines for many months towards the end of the year, and, of course, it made a natural premium offer. In the daylight the ring looked like old ivory with a green stone set on the top, but after being exposed to light for a short time, it would glow in the dark with a 'green fire.' It was made of plastic and was adjustable to fit any sized finger. This ring is now considered one of radio's 'classic' premiums.

• 2-4-41
  Many different shows offered a pedometer as a premium (Sgt. Preston and The Lone Ranger among others), but Jack was the first, and he offered a couple of versions over the years. The one advertised on this program was the Jack Armstrong Blue Pedometer. It was all metal with a blue outer rim and a silver inner area where the dials and numbers were located to set the length of the wearer's pace and, ultimately, reveal the distance walked. Jack used this pedometer a great deal while in the Philippines.

• 10-20-42
  Title of episode: "Atomic Engine". This was an offer to join the "Write-a-Fighter Corp" (WAFC) for only a postcard. No boxtop or money was required. Kids were asked to buy war stamps instead. Those joining received stationary and envelopes to write a WW II serviceman as well as six honor bars and stars, a stencil for the stationary and a manual on how to write to servicemen. If the member got 5 other kids to join, he or she could become a squadron leader.

• 1-22-43
  Title of episode: "The Great Safari". At the end of the program, the announcer gave tips to WAFC members who wanted to send packages to servicemen overseas.

• 2-00-45
  Subject of episode: Jack battles mutineers and a water spout. This episode featured another classic premium offer, the Jack Armstrong Tru-Flight Model Plane series. In this particular episode, listeners were invited to send in for Tru-Flight Model Planes #s 5 and 6, the Grumman Hellcat and the Jap Kakajima, for only 2 Wheaties box tops. The announcer noted that 12 different models would eventually be available. Actually 14 different models were offered by the close of this premium run. Several years ago, color reproductions of these planes were available from Sta-Flite Models, P. O. Box 62, Roseville, MI 48066. I don't know if they are still available.

  Editor's Note: The Jack Armstrong cereal box premium airplanes has changed. The new address is: Tru-flite Models 3720 Hessen Rd. Casco MI. 48064 . They also have a website: www.wheatieswings.com.

• 9-25-45
  Title of episode: "The Swindle of G.I. Joe". Wheaties offered their "Library of Sports" booklets to listeners. These small pamphlets, written by coaches and athletes, covered a wide range of sports, and included special volumes for girls as well as boys. There were 14 different titles, all of which were listed on the back of Wheaties packages. Information on how to order the booklets was also provided.

• 2-4-46
  Title of episode: "Man of Ice". Wheaties gave away 1,000 Columbia Streamliner bicycles in the Jack Armstrong "Name Your Bike" Contest. All a listener had to do was submit a name for the bike he or she would like to win. The bikes were fully equipped with coaster breaks and balloon tires and came in red, for boys, and blue, for girls. A Wheaties box top was required for each name submitted. The bicycles were not related to the story line or any aspect of Jack's adventures.

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