Used For Making
Chesterfield is made the modern way--- with Accu-Ray.
Best for you!”
Lincoln, Me. (DG)—
the 1950’s, technology was beginning to assert itself in making the way of
life easier for everyone who was around at that time.
It wasn’t exactly the caliber of Microsoft, Intel, Novell,
and other names associated with today’s technology--- but it wasn’t anything
to sneeze at, either!
In order to make better products,
many companies were beginning to modernize their facilities with various devices
of modern technology. One of most
popular forms of technology of the 1950’s was “Accu-Ray,” a
precision device used in the production of different items from food to steel.
Since there were a wide variety
of items, Accu-Ray could easily be used for just about any type of
manufacturing. It wasn’t
surprising that the people in industry were aware of this “New Miracle of
Electronics”--- but it didn’t stop there.
With the help of radio and print advertising, people from all walks of
life were also familiar with Accu-Ray and how it was used in the
manufacturing of the only cigarette brand to be made this “Modern Way”---
Long before Accu-Ray
became a reality, Chesterfield was known as the cigarette that “Satisfies.”
Since it was among the top selling brands, Chesterfield
satisfied a lot of smokers. It
was also the cigarette Arthur Godfrey highly recommended on his daytime program
for CBS Radio. As good as Chesterfield
was for its smokers back then, the addition of Accu-Ray made them even
The radio listeners who tuned in
to GUNSMOKE heard exactly what Accu-Ray was and how it made
Chesterfield the coolest, smoothest, and best tasting cigarette
ever made. In a futuristic sounding
radio commercial, Chesterfield spokesman George Fenneman conducted
a brief interview with Bert Chope, the president of Industrial Nucleonics, the
company that created Accu-Ray. I won’t get too technical to what exactly Chope said in
the interview (you can hear the enclosed radio commercial for yourself), but Accu-Ray
was a device that scanned the products being created at that very moment.
Once it was scanned, the data was sent to a computer for analysis.
Since it was a precision instrument, if any errors were detected--- even
in millionths of an inch, Accu-Ray automatically made adjustments to the
machinery to offset those errors. The
end result was a better and safer product being made.
When Chope finished describing on
what made Accu-Ray tick, Fenneman inquired on how the device had a hand
in making Chesterfield better than ever.
Consistency played a key role for every Chesterfield Cigarette
being made under Accu-Ray control. From
beginning to end, the tobacco was packed together evenly and firmly.
Since each cigarette was firmly packed, Chesterfield smoked
more slowly than the competition. Although
the slower smoke was pleasing to Chesterfield smokers, this may
not set too well with business firms who gave its employees a specific amount of
time for cigarette breaks.
With the consistency in every Chesterfield
Cigarette, its smokers noticed a smoother, cooler, and flavorful smoke.
It was even a definite improvement over Chesterfield of the
past. Since he had the inside
information on Accu-Ray, Chope mentioned in the commercial that he was
also a Chesterfield smoker.
As the years gone by, Accu-Ray
didn’t fade into oblivion with the other modern technology that was
eventually replaced. Today, Accu-Ray
is used in medicine. The popularity
of this amazing device meant a change in the company name.
Instead of Industrial Nucleonics, the company is now known as
Whether or not the listeners
liked Chesterfield or even cigarettes for that matter, this Chesterfield
radio commercial gave the listeners an idea of what the future will bring.
If this new technology helped to make Chesterfield the
perfect cigarette to smoke, the listeners could imagine the unlimited potential
it would have in the future. In the
meantime, satisfied Chesterfield smokers were doing some
considerable smiling when they smoked the only cigarette made the “Modern