In Stunning Upset
"Now, even amateurs bake better
with Betty Crocker Party Cake Mix
than experienced homemakers
using their best 2-egg
--- Stuart Metz
Lincoln, Me. (DG)---
In 1949, the listeners of NBC’s THE LIGHT OF THE WORLD
heard announcer Stuart Metz reveal some shocking results on a radio
commercial. Husbands and wives competed against each other in cake baking
contests from coast to coast. Since the wives were experienced in baking
and husbands couldn’t boil water without botching it up, each contest
was predicted to be a rout in favor of the wives. As it turned out,
it was indeed a rout--- but the wives didn’t win! In a
stunning upset in comparison to the American hockey team beating the
Russians in the 1980 Olympics, the husbands came up with the superior cakes. The husbands all
won, but they also cheated. They had help from General Mills
and their latest discovery, Betty Crocker Party Cake Mix.
contests might be considered unfair, because the wives had to make their
cakes the only way cakes were made at the time--- completely from scratch.
That meant mixing together the right amount of ingredients, combined with
considerable time, elbow grease, and a lot of dishes. All the husbands
needed was a box of Betty Crocker Party Cake Mix, water, 2
eggs, a bowl, and a mixer.
In breaking down what’s inside a regulation Betty Crocker Cake
Mix, its ingredients weren’t much different from the ones the
wives put in their cakes made from scratch. For starters, each Betty
Crocker Cake Mix contained Softasilk Cake Flour. The
wives also used Softasilk (or another brand of cake
flour if preferred) in their special cake recipes. Betty Crocker
Cake Mix also contained a special shortening made specifically for
cake making. The wives also added Crisco, Spry, or another
brand of shortening in their recipes.
Betty Crocker Cake Mix had the overall advantage,
because the cake flour and shortening were already pre-measured in the
box. In addition, the ingredients were blended together more accurately
for a quality cake that equaled or surpassed a cake made from
Although the husbands came out the winners in the coast-to-coast
contests, the commercial’s main idea was to prove there was an easier
way to bake a great tasting cake without the mess and time of making one
from scratch. In using any of the 3 different Betty Crocker Cake
Mixes (Party Cake, Devils Food Cake, and Ginger
Cake), the housewives began a new era in cooking and baking
as the modern 1950’s were fast approaching.
The husbands vs. wives contests also proved that anyone, whether or not
they knew what they were doing in the kitchen, could come up with a
quality cake at a moment’s notice.