Sells Postum On Radio
"CURSES! Foiled again by POSTUM!"
--- "Mr. Coffee Nerves"
Lincoln, Me. (DG)---
Radio advertising featured characters taking part in selling the
product on the air. With the exception of one, these characters loved the
products they were selling. The one exception was a thoroughly nasty fellow known as "Mr.
Coffee Nerves." While he did his part in selling Postum
to the radio listeners, Mr. Nerves truly hated the product.
The commercial began with announcer Cy Harrice narrating the scene of a
person who suffered from the effects of caffeine. It was here the radio
listeners heard the evil Mr. Coffee Nerves laughing at his latest victim
who was in a bad mood..
As an example on what was heard, Mr. Nerves was grinning from ear
to ear when the young mother was about to punish her young sons in
the enclosed magazine ad. The boys were getting the blame, but
it was the caffeine that was the cause of the mother's less than
Overall, Mr. Nerves really got his jollies when his irritable
victims felt the affects of caffeine. Whether it was sleepless
nights or jittery nerves, Mr. N enjoyed his victims shouting at family members;
co-workers; and anyone who were members of the human race. To add further insult to injury, Mr. Nerves
didn't really care if his victim got hurt or killed in an accident. His
main objective was to have his victims nervous and jittery from the
effects of drinking coffee.
It was a sobering commercial, and announcer Harrice provided the
perfect voice and technique in his narration. The listeners quickly
realized the effects from caffeine was something to take seriously. As an
alternative to drinking coffee, Harrice recommended Postum. He pointed out that of the 3 hot beverages, coffee, tea, and Postum,
only Postum was caffeine free. Harrice concluded when people
drank Postum on a consistent basis, they were more calm,
cool, and collected--- even during those stressful times.
Postum drinkers definitely got the last laugh on Mr. Coffee
Nerves. They could boldly say, "No to Mr.
Coffee Nerves..... NO!"
Needless to say, Harrice's narration of Postum didn't make Mr. Coffee
Nerves very happy. At the end of the commercial, a defeated Mr. Nerves
was heard uttering, "Curses! Foiled again by POSTUM!"