Amazing Tooth Paste
is a high polishing tooth paste.”
-- Larry Elliott
Lincoln, Me. (DG)—
the early 1940’s, there were a wide variety of toothpaste, toothpowder, and
liquid dentifrice to choose from. For
those people who preferred to keep their natural teeth in their mouths--- and
with so many brands on the market, choosing the right dentifrice could be
confusing. The main objectives of a good dentifrice were to protect the
teeth, whiten the teeth, and have a pleasant taste. While many brands did all these good things, Kolynos
did a little more to preserve the human smile.
In 1944, the listeners who tuned in to MR. KEEN,
TRACER OF LOST PERSONS heard announcer Larry Elliott describe Kolynos
as a “High Polishing Tooth Paste.”
He compared Kolynos’ polishing quality to a jeweler’s
polish. The task of the jeweler’s
polish was to remove tarnish without marring and scratching the surface of the
silver. While silver was expensive,
human teeth were even more valuable--- and Kolynos was the perfect
toothpaste for them. With
gentleness and safety, Kolynos removed the dullness and gunk from
the teeth without scratching the enamel. In
the process, Kolynos removed every food particle from the teeth---
even in the hard to reach areas. When
the brushing was complete, the teeth were a glistening white.
They were so white and clean, the teeth’s owner could feel the clean
feeling with his/her tongue.
The best news of all, Kolynos had a pleasant
taste. It cleaned away all traces
of bad breath inside the human yap. Its
refreshing taste easily encouraged children to brush with Kolynos
every day without a hassle.
The typical Kolynos radio commercial was
similar to the famous Lifebuoy Health Soap “B.O.” commercials.
These commercials didn’t use intimidation or sound effects, but the
main focus was on the people’s success and popularity.
Elliott stated the human smile played an important role in achieving
success in business and personal life. A
person could have a warm and pleasant smile, but if the teeth were dull and
dingy, success was very hard to obtain, if not impossible.
To avoid this problem, Elliott informed the listeners that it was very
important for everyone to brush their teeth with Kolynos every
Tooth Paste was a wonderful product, but it didn’t matter much for
those people who preferred to use tooth powder.
The makers of Kolynos made sure they weren’t left out.
On selected commercials on the MR. KEEN program, Elliott
had some good things to say about Kolynos Tooth Powder.
Kolynos Tooth Powder also contained the same
high polishing ingredients. It was “Superfine”
to eliminate the grit and gunk that made brushing with tooth powder unpleasant.
Instead of grinding the powder down like other brands, Kolynos
Tooth Powder was “Super Pulverized.”
This method sounded gruesome, but it really wasn’t.
“Super Pulverized” meant the powder was grounded and
re-grounded into a fine powdery texture that resembled an expensive face powder.
Without the unpleasant grit and gunk, Kolynos’ fine
powder polished the teeth instead of marring the enamel.
Like its toothpaste counterpart, Kolynos Tooth Powder had a
refreshing taste, and it gave its users a smile that helped them in social
For those people who were lacking success, listening to
Elliott talk about Kolynos could be that hump they had to get
over. All they had to do was to buy
either Kolynos Tooth Paste or Kolynos Tooth Powder
and use it every day. It was a
simple thing to do, but using Kolynos had some great dividends for
the human smile.