Actress Loses Weight
By Using Sponsor
"The Welch way certainly does makes
--- Herb Allen
Lincoln, Me. (DG)---
Actress Irene Rich knew what it took to maintain good relations with
a radio sponsor. In doing this, she also lost weight with the help of
her sponsor and a special reducing plan the sponsor came up with.
For 11 years, Welch Grape Juice sponsored IRENE
RICH DRAMAS, a weekly serial anthology program starring Irene
Rich. While we think of Welch's Grape Juice as a delicious
drink brimming with the taste of concord grapes, it was also effective
for weight control. In order to maintain good public relations with
both the sponsor and the radio listeners, Ms. Rich went on a diet
and took advantage of the "Welch's Reducing Plan."
The Welch's Reducing Plan was the simplest and most delicious
diet to follow. All was required was to drink a glass of Welch
Grape Juice before eating a sensible meal and before going to
bed. That was it. In a nutshell, the Welch's Reducing Plan
worked, because Welch Grape Juice satisfied hunger--- especially
the hunger for rich and sweet foods that were high in calories. It also
thwarted the craving for foods between meals. Welch Grape Juice
also had natural sugar that quickly burned for more pep and energy,
while it also helped the body burn up fat without feeling fatigued.
As for Ms. Rich, her participating in the Welch's Reducing
Plan paid dividends. Her results wouldn't go by unnoticed by
the Welch Grape Juice Company. In 1935, Ms. Rich displayed
her attractive figure by modeling slinky evening gowns for a series
of Welch Grape Juice magazine ads (like the enclosed ad
you see here). The ad stated that Ms. Rich was over 40, yet she weighed
the same as she did when she was 16.
The Welch's Reducing Plan was simple, yet effective---
and since it was a natural way to lose weight, it didn't require taking
any potentially harmful drugs. Although exercise helped firm up
the body, it wasn't necessary with this diet. For those people who hated
doing those boring exercises, the Welch's Reducing Plan
was a blessing in disguise.
Today, people are looking for natural ways to treat themselves for various
ailments. Since today's Welch's Grape Juice is still the
same product as it was in 1935, it makes sense for people who want
to lose weight naturally to use the same Welch's Reducing
Plan Ms. Rich did in years past.