The Highest Rated Evening Programs 
During Radio's Golden Age 

 1954-1955 Seasons

Program/Time Network Sponsor Nielsen Rating

1. Lucky Strike Program
(Jack Benny)  

CBS Lucky Strike 5.8

Sunday  7:00  PM

2. Dragnet

NBC Chesterfield 5.7

Tuesday  8:30  PM

3. Our Miss Brooks CBS Anacin, BiSoDoL Mints  5.6

Sunday  8:00  PM

4. Lux Radio Theater NBC Lux Flakes, Lux Toilet Soap,
Spry, Rinso Blue 
5.2

Tuesday  9:00  PM

People Are Funny CBS Mars Forever Yours, 
Mars Milky Way 
5.2

Tuesday  8:00  PM

5. You Bet Your Life NBC DeSoto, Plymouth  4.9

Wednesday  9:00  PM

6. The FBI In Peace & War CBS Multi Sponsors 4.2

Wednesday  8:00  PM

7. My Little Margie CBS Philip Morris,
Philip Morris King Size
4.1

Sunday  8:30  PM

8. NBC News Of The World
(Morgan Beatty)
NBC Alka Seltzer 4.0

Monday-Friday  7:15  PM 

The Big Story NBC Lucky Strike  4.0

Wednesday  9:30  PM 

9. Arthur Godfrey
& His Talent Scouts

CBS Lipton Tea,
Lipton Soup 
3.7

Monday  8:30  PM

10. The Great Gildersleeve

NBC Viceroy, 
Country Gentleman Magazine
3.6

Sunday-Thursday  10:15  PM

11. Amos 'n' Andy Music Hall

CBS Multi Sponsors 3.5

Monday-Friday  9:30  PM 

12. Lowell Thomas 

CBS Oldsmobile,
Delco Auto Parts
3.4

Monday-Friday  6:45  PM

13. New Edgar Bergen Hour

NBC Kraft 3.3

Sunday  9:00  PM

Roy Rogers Show

NBC Dodge 3.3

Thursday  8:00  PM 

14. Arthur Godfrey Digest

CBS Multi Sponsors 3.1

Friday  8:30  PM

Bing Crosby Show

CBS Multi Sponsors 3.1

Monday-Friday  9 : 15  PM

15. Fibber McGee & Molly

NBC Tums, Dial Shampoo,
Woman's Home Companion
 
3.0

Sunday-Thursday  8:00  PM

Hallmark Hall Of Fame

CBS Hallmark Cards  3.0

Sunday  6:30  PM

16. Walter Winchell

ABC American Safety Razor 2.9

Sunday  9:00  PM

17. Tennesse Ernie Show CBS Philip Morris 2.8

Monday-Friday  7:00  PM

18. Edward R. Murrow CBS Multi Sponsors 2.7

Monday-Friday  7:45  PM

Treasury Agent Mutual "Ennds" Chlorophyll Tablets,
Winston
2.7

Tuesday  8:00  PM

19. Two For The Money CBS Old Gold Cigarettes,
Old Gold King Size,
Old Gold Filter Kings
2.6

Saturday  9:00  PM

20. Bob Hope Show NBC American Dairy Association 2.5

Thursday  8:30  PM

The Lone Ranger NBC Cheerios,
Wheaties
2.5

Mon., Wed., Fri.  7:30  PM

 
 
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