The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Monday-Friday)
 1954-1955 Seasons

Program/Time Network Sponsor Nielsen Rating

1. The Guiding Light  

CBS Ivory Flakes 5.5

Monday-Friday  1:45  PM

Oxydol's Own Ma Perkins

CBS Oxydol 5.5

Monday-Friday  1:15  PM

2. Perry Mason CBS Tide 5.3

Monday-Friday  2:15  PM

This Is Nora Drake CBS Prom, White Rain 5.3

Monday-Friday  2:30  PM

Young Dr. Malone CBS Crisco, Joy 5.3

Monday-Friday  1:30  PM

Young Widder Brown NBC Phillips' Tooth Paste,
Bayer Aspirin, Haley's M-O,
Prom, White Rain
5.3

Monday-Friday  4:30  PM

3. Backstage Wife NBC Blue Cheer 5.2

Monday-Friday  4:00  PM

The Romance Of Helen Trent CBS Multi Sponsors 5.2

Monday-Friday  12:30  PM

Our Gal Sunday CBS Multi Sponsors 5.2

Monday-Friday  12:45  PM

4. The Road Of Life CBS Ivory Soap, New Pink Dreft 5.1

Monday-Friday  1:00  PM

Stella Dallas NBC Multi Sponsors 5.1

Monday-Friday  4:15  PM

5. The Woman In My House NBC SweetHeart Soap 4.8

Monday-Friday  4:45  PM

Wendy Warren & The News CBS Maxwell House 4.8

Monday-Friday  12:00  PM

6. Just Plain Bill NBC Alka Seltzer 4.7

Monday-Friday  5:00  PM

7. Aunt Jenny's 
Real Life Stories
CBS Spry 4.6

Monday-Friday  12:15  PM

The Brighter Day CBS Blue Cheer 4.6

Monday-Friday  2:45  PM

8. The Right To Happiness NBC Spic and Span, Tide 4.5

Monday-Friday  3:45  PM

9. Lorenzo Jones NBC Colgate Dental Cream,
Palmolive Soap, Fab
4.2

Monday-Friday  4:30  PM

Whispering Streets ABC General Mills, 
Prom, White Rain
4.2

Monday-Friday  10:30  AM

10. Pepper Young's Family NBC Golden Fluffo, Tide 4.1

Monday-Friday  3:30  PM

11. Arthur Godfrey Time CBS Multi Sponsors 4.0

Monday-Friday  10:00  AM 

My True Story ABC Multi Sponsors 4.0

Monday-Friday  10:00  AM

When A Girl Marries ABC Carnation Evaporated Milk,
Friskies Dog Food
4.0

Monday-Friday  10:45  PM

12. House Party
(Art Linkletter)
CBS Multi Sponsors 3.6

Monday-Friday  3:15  PM

13. Queen For A Day Mutual Multi Sponsors 3.3

Monday-Friday  11:30  AM

14. Breakfast Club ABC Multi Sponsors 3.1

Monday-Friday  9:00  AM

Rosemary CBS Tide 3.1

Monday-Friday  11:45  AM

Strike it Rich   NBC Colgate Dental Cream,
Fab, Halo
3.1

Monday-Friday  11:00  AM

15. Make Up Your Mind  CBS Wonder Bread 2.8

Monday-Friday  11:30  AM 

16. Modern Romances ABC Multi Sponsors 2.7

Monday-Friday  11:00  AM

Rin-Tin-Tin Mutual Milk Bone, 
Nabisco Shredded Wheat
2.7

Monday-Friday  5:00  PM

17. The Phrase That Pays NBC Colgate-Palmolive 2.6

Monday-Friday  11:30  AM

18. Sgt. Preston Of The Yukon
Tues. & Thurs.  5:00  PM
Mutual Quaker Puffed Wheat,
Quaker Puffed Rice
2.3
19. Break The Bank NBC Alka Seltzer 2.1

Monday-Friday  10:45  AM

20. Florida Calling Mutual Florida Citrus Board 1.9

Monday-Friday  11:00  AM

Break The Bank Mutual Alka Seltzer 1.9

Monday-Friday  12:00  PM

 
 
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