The Highest Rated Evening Programs 
During Radio's Golden Age 

 1953-1954 Seasons

Program/Time Network Sponsor Nielsen Rating

1. People Are Funny  

CBS Mars Forever Yours,
Mars Milky Way
8.4

Tuesday  8:00  PM

2. Amos 'n' Andy Show

CBS Rexall 8.2

Sunday  7:30  PM

Lucky Strike Program
(Jack Benny)
 
CBS Lucky Strike  8.2

Sunday  7:00  PM

3. My Little Margie CBS Philip Morris   6.5

Sunday  8:30  PM

4. Our Miss Brooks CBS Colgate Dental Cream,
Palmolive Shave Cream 
6.3

Sunday  6:30  PM

The Big Story NBC Pall Mall Famous Cigarettes  6.3

Wednesday  9:30  PM

5. Lux Radio Theater CBS Lux Flakes,
Lux Toilet Soap,
Lux Liquid
6.2

Monday  9:00  PM

You Bet Your Life NBC DeSoto, Plymouth 6.2

Wednesday  9:00  PM

6. Mr. & Mrs. North CBS Palmolive Soap 6.1

Tuesday  8:30  PM 

Walk A Mile NBC Camel Cigarettes  6.1

Wednesday  8:00  PM 

7. Bing Crosby Show

CBS General Electric  6.0

Sunday  8:00  PM

My Friend Irma

CBS Multi Sponsors 6.0

Tuesday  9:30  PM

Suspense

CBS Auto Lite 6.0

Monday  8:00  PM 

8. The Great Gildersleeve 

NBC Parkay Margarine,
Kraft Oil, Kraft Cheese
5.8

Wednesday  8:30  PM

NBC News Of The World
(Morgan Beatty)

NBC Alka Seltzer 5.8

Monday-Friday  7:30  PM

Truth Or Consequences

NBC Pet Milk 5.8

Thursday  9:00  PM 

9. Arthur Godfrey
& His Talent Scouts

CBS Lipton Tea,
Lipton Soup,
Lipton Frostee
5.2

Monday  8:30  PM

10. Two For The Money

CBS Old Gold Cigarettes,
Old Gold King Size Cigarettes
5.1

Saturday  9 :00  PM

11. Mr. Keen,
Tracer Of Lost Persons

CBS Procter & Gamble 4.8

Friday  8:00  PM

12. Edgar Bergen-
Charlie McCarthy Show

CBS Lanolin Plus  4.7

Sunday  9:30  PM

Walter Winchell

ABC Multi Sponsors 4.7

Sunday  9:00  PM

13. The FBI In Peace & War CBS Lava Soap,
Brylcreem,
Nescafé
4.5

Wednesday  8:00  PM

The Telephone Hour NBC Bell System 4.5

Monday  9:00  PM

14. Yours Truly, Johnny Dollar CBS Wrigley's Spearmint Gum 4.1

Tuesday  9:00  PM

The Railroad Hour NBC America's Railroads 4.1

Monday  8:00  PM

15. Gene Autry's Melody Ranch NBC Wrigley's Spearmint Gum 4.0

Sunday  6:00  PM

Hallmark Hall Of Fame CBS Hallmark Cards 4.0

Sunday  9:00  PM

Meet Mr. McNutley CBS General Electric 4.0

Thursday  9:00  PM

Lowell Thomas CBS Kaiser-Frazer 4.0

Monday-Friday  6:45  PM

16. Cecil Brown Mutual Farm Mutual 3.9

Sunday  6:30  PM

Julius La Rosa Show CBS Campana Products 3.9

Mon., Wed., Fri.  7:35  PM

17. Gabriel Heatter Mutual Multi Sponsors 3.8

Monday-Friday  7:30  PM

18. Squad Room Mutual Multi Sponsors 3.7

Sunday  6:30  PM

19. Fibber McGee & Molly NBC Tums, Paper Mate,
Richard Hudnut, Dial Shampoo,
Woman's Home Companion
3.6

Monday-Friday  10:00  PM

Taylor Grant ABC Old Gold Cigarettes,
Old Gold King Size Cigarettes
3.6

Sunday  9:15  PM

20. Family Skeleton CBS SweetHeart Soap,
Prom, White Rain
3.3

Monday-Friday  7:00  PM

 
 
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