The Highest Rated Evening Programs 
During Radio's Golden Age 

 1952-1953 Seasons

Program/Time Network Sponsor Nielsen Rating

1. Amos 'n' Andy Show 

CBS Rexall 14.2

Sunday  7:30  PM

2. Lucky Strike Program
(Jack Benny)

CBS Lucky Strike 12.8

Sunday  7:00  PM

3. Edgar Bergen-
Charlie McCarthy Show
CBS Richard Hudnut  11.9

Sunday  8:00  PM

4. People Are Funny CBS Mars Forever Yours,
Mars Milky Way 
14.1

Tuesday  8:00  PM

5. Lux Radio Theater CBS Lux Flakes, Lux Toilet Soap,
Silver Dust, Chlorodent 
11.0

Monday  9:00  PM

6. Our Miss Brooks CBS Colgate Dental Cream,
Palmolive Shave Cream  
9.4

Sunday  6:30  PM

7. Life With Luigi CBS Wrigley's Spearmint Gum 8.8

Tuesday  9:00  PM

8. You Bet Your Life NBC DeSoto, Plymouth 8.5

Wednesday  9:00  PM

9. My Little Margie CBS Philip Morris 8.3

Sunday  8:30  PM 

10. Suspense  CBS Auto Lite  8.1

Monday  8:00  PM

11. Mr. & Mrs. North

CBS Palmolive Soap,
Halo 
7.9

Tuesday  8:30  PM

The Big Story

NBC Pall Mall Famous Cigarettes 7.9

Wednesday  9:30  PM

12. Bob Hawk Show

CBS Camel Cigarettes 7.8

Monday  10:00  PM 

13. The Great Gildersleeve

NBC Parkay Margarine,
Kraft Salad Oil,
Kraft Mustard
7.6

Wednesday  8:30  PM 

14. Fibber McGee & Molly

NBC Reynolds Wrap,
Reynolds Aluminum
7.4

Tuesday  9:30  PM

Gene Autry's Melody Ranch

CBS Wrigley's Spearmint Gum,
Wrigley's Doublemint
7.4

Saturday  8:00  PM 

My Friend Irma

CBS Camel Cigarettes 7.4

Tuesday  9:30  PM

15. Arthur Godfrey
& His Talent Scouts

CBS Lipton Tea,
Lipton Soup,
Lipton Frostee
7.3

Monday  8 :30  PM

16. Gang Busters

CBS Post Cereals 7.1

Saturday  9:00  PM

17. Philip Morris Playhouse

CBS Philip Morris  6.9

Wednesday  9:00  PM

18. The FBI In Peace & War

CBS Lava Soap,
Brylcreem,
Nescafé
6.7

Wednesday  8:00  PM

19. Dr. Christian CBS Vaseline Petroleum Jelly,
Vaseline Hair Tonic,
Vaseline Cream Hair Tonic
6.6

Wednesday  8:30  PM

The Railroad Hour NBC America's Railroads 6.6

Monday  8:00  PM

20. Bing Crosby Show CBS General Electric 6.5

Thursday  9:30  PM

Father Knows Best NBC Postum 6.5

Thursday  8:30  PM

Theater Guild Of The Air NBC U.S. Steel 6.5

Sunday  8:30  PM

 
 
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