The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Saturday & Sunday)
 1950-1951 Seasons

Program/Time Network Sponsor Nielsen Rating

1. Stars Over Hollywood 

CBS Armour Star Foods 10.0

Saturday  1:00  PM

2. Theater Of Today

CBS Armstrong Rugs 9.9

Saturday  12:00  Noon

3. True Detective Mysteries Mutual Oh Henry!  9.0

Sunday  5:30  PM

4. Let's Pretend CBS Cream Of Wheat 8.4

Saturday  11:00  AM

5. Grand Central Station CBS Pillsbury Sno Sheen
Cake Flour 
8.3

Saturday  12:30  PM

6. The Shadow Mutual U.S. Air Force Recruiting 8.2

Sunday  5:00  PM

7. Somerset Maugham Theater CBS By-Mark 7.8

Saturday  11:30  AM

8. Give & Take CBS Toni Home Permanent 7.6

Saturday  1:30  PM

9. Martin Kane, Private Eye Mutual Sano Cigarettes 6.7

Sunday  4:30  PM

10. Morton Downey Show CBS Coca Cola 6.2

Saturday  10:30  AM

11. Mary Lee Taylor NBC Pet Evaporated Milk 5.8

Saturday  10:30  AM

12. Smilin' Ed McConnell NBC Buster Brown Shoes 5.4

Saturday  11:30  AM

13. Music With 
The Hormel Girls
CBS Spam, 
Dinty Moore Beef Stew, 
Hormel Canned Foods
4.8

Saturday  2:00  PM 

14. Longines Symphonette CBS Longines Watches 4.7

Sunday  2:00  PM

15. Metropolitan Opera ABC Texaco 4.6

Saturday  2:00  PM

Eric Severeid CBS Chamberlain's Lotion 4.6

Sunday  5:45  PM

16. Carnation Family Party CBS Carnation Evaporated Milk 4.4

Saturday  10:00  AM

17. Arthur Godfrey Digest CBS Reddi-Wip 4.3

Sunday  4:30 PM

18. Frank Sinatra Show CBS Multi Sponsors 4.1

Sunday  5:00  PM

19. American Forum 
Of The Air
NBC American Truck Association 4.0

Sunday  1:30  PM

20. The Falcon NBC Kraft Salad Oil,
Kraft Caramels
4.0

Sunday  4:00  PM

The Quiz Kids NBC Alka Seltzer,
One A Day
4.0

Sunday  3:00  PM

 
 
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