The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Monday-Friday)
 1950-1951 Seasons

Program/Time Network Sponsor Nielsen Rating

1. Oxydol's Own Ma Perkins  

CBS Oxydol 9.4

Monday-Friday  1:15  PM

2. The Romance Of Helen Trent

CBS Aerowax,
Hopper's White Clay Pack
9.3

Monday-Friday  12:30  PM

3. Big Sister CBS Ivory Soap,
Spic and Span 
8.9

Monday-Friday  1:00  PM

Our Gal Sunday CBS Anacin 8.9

Monday-Friday  12:45  PM

4. The Guiding Light CBS Duz  8.3

Monday-Friday  1:45  PM

5. Wendy Warren & The News CBS Maxwell House  8.2

Monday-Friday  12:00  PM

6. Aunt Jenny's 
Real Life Stories
CBS Spry 7.7

Monday-Friday  12:15  PM

Rosemary CBS Ivory Snow 7.7

Monday-Friday  11:45  AM

7. Backstage Wife NBC Dr. Lyon's 7.6

Monday-Friday  4:00  PM

Young Dr. Malone CBS Crisco, Joy 7.6

Monday-Friday  1:30  PM

8. Pepper Young's Family NBC Camay 7.5

Monday-Friday  3:30  PM

9. The Right To Happiness NBC Ivory Soap, Duz 7.4

Monday-Friday  3:45  PM

10. Perry Mason CBS Tide 6.9

Monday-Friday  2:15  PM

Road Of Life NBC Crisco 6.9

Monday-Friday  3:15  PM

Sky King Mutual Peter Pan Peanut Butter 6.9

Tues. & Thurs.  5:30  PM

When A Girl Marries NBC Calumet 6.9

Monday-Friday  5:00  PM

11. My True Story Mutual Phillips' Milk Of Magnesia,
Bayer Aspirin
6.8

Monday-Friday  10:00  AM

Stella Dallas NBC Phillips' Milk Of Magnesia 6.8

Monday-Friday  4:15  PM

12. Mark Trail Mutual Kellogg's Pep,
Kellogg's Corn Flakes
6.7

Mon., Wed., Fri.  5:00  PM

Straight Arrow Mutual Nabisco Shredded Wheat 6.7

Tues. & Thurs.  5:00  PM

13. Arthur Godfrey Time  CBS Multi Sponsors 6.6

Monday-Friday  10:00  AM

Young Widder Brown NBC Phillips' Tooth Paste,
Haley's M-O
6.6

Monday-Friday  4:45  PM

14. Clyde Beatty's Adventures Mutual Kellogg's Cereals 6.5

Mon., Wed., Fri.  5:30  PM

Portia Faces Life NBC Post's 40% Bran Flakes,
Postum
6.5

Monday-Friday  5:15  PM

15. Double Or Nothing NBC Campbell's Soup,
Campbell's Pork & Beans
6.4

Monday-Friday  2:00  PM

16. Welcome Travelers NBC Drene, Lava Soap,
Spic and Span
6.3

Monday-Friday  10:00  AM

17. Pillsbury House Party
(Art Linkletter)
CBS Pillsbury 6.1

Monday-Friday  10:30 AM

18. The Second Mrs. Burton CBS General Foods 6.0

Monday-Friday  2:00  PM

19. Alka Seltzer Time
(Curt Massey)
CBS Alka Seltzer 5.9

Monday-Friday  5:45  PM

Front Page Farrell NBC Aerowax,
Kolynos Tooth Paste
5.9

Monday-Friday  5:45  PM

Lorenzo Jones NBC Dreft 5.9

Monday-Friday  4:30  PM

This Is Nora Drake CBS Toni Home Permanent 5.9

Monday-Friday  2:30  PM

20. Life Can Be Beautiful NBC Spic and Span 5.5

Monday-Friday  3:00  PM

 
 
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