The Highest Rated Evening Programs 
During Radio's Golden Age 

 1949-1950 Seasons

Program/Time Network Sponsor Nielsen Rating

1. Lucky Strike Program
(Jack Benny)

CBS Lucky Strike 25.3

Sunday  7:00  PM  

2. Lux Radio Theater

CBS Lux Flakes,
Lux Toilet Soap
25.2

Monday  9:00  PM

3. Arthur Godfrey
& His Talent Scouts
CBS Lipton Tea,
Lipton Soup,
Lipton Frostee 
21.3

Monday  8:30  PM

4. My Friend Irma CBS Pepsodent Tooth Paste  20.8

Monday  10:00  PM

5. Edgar Bergen-
Charlie McCarthy Show
CBS Coca Cola  20.4

Sunday  8:00  PM

6. Amos 'n' Andy Show CBS Rinso   19.7

Sunday  7:30  PM

7. Mystery Theater CBS Phillips' Milk Of Magnesia,
Bayer Aspirin
19.0

Tuesday  8:00  PM

Red Skelton Show CBS Tide 19.0

Sunday  8:30  PM

8. The FBI In Peace & War CBS Lava Soap 18.2

Thursday   8:00  PM 

9. Bing Crosby Show CBS Chesterfield  18.0

Wednesday  9:30  PM 

Walter Winchell

ABC Richard Hudnut 18.0

Sunday  9:00  PM

10. Mr. Keen, 
Tracer Of Lost Persons

CBS Anacin,
Kolynos Tooth Paste
17.9

Thursday  8:30  PM

11. Dr. Christian

CBS Vaseline Petroleum Jelly,
Vaseline Hair Tonic,
Vaseline Cream Hair Tonic
17.0

Wednesday  8:00  PM 

12. Casey, Crime Photographer

CBS Philip Morris 16.9

Thursday  9:30  PM 

Fibber McGee & Molly

NBC Johnson's Wax 16.9

Tuesday  9:30  PM

Judy Canova Show

NBC Halo,
Colgate Dental Cream,
Super Suds
16.9

Saturday  10:00  PM 

You Bet Your Life

CBS DeSoto, Plymouth 16.9

Wednesday  9:00  PM

13. Life With Luigi

CBS Wrigley's Spearmint Gum 16.4

Tuesday   9:00  PM

14. Youth Opportunity Program
(Horace Heidt)

CBS Philip Morris 16.2

Sunday  9:30  PM

15. Bob Hawk Show

CBS Camel Cigarettes  16.1

Monday  10:30  PM

16. Inner Sanctum Mystery

CBS Bromo Seltzer 16.0

Monday  8:00  PM

17. Life Of Riley NBC Pabst Blue Ribbon 15.8

Friday  10:00  PM

18. Mr. Chameleon CBS Bayer Aspirin 15.6

Wednesday  8:00  PM

Mr. District Attorney NBC Vitalis, Sal Hepatica 15.6

Wednesday  9:30  PM

Suspense CBS Auto Lite 15.6

Thursday  9:00  PM

19. Beulah CBS Dreft 15.5

Monday-Friday  7:00  PM

20. The Great Gildersleeve NBC Parkay Margarine 15.3

Wednesday  8:30  PM

 
 
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