The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Saturday & Sunday)
 1949-1950 Seasons

Program/Time Network Sponsor Nielsen Rating

1. Grand Central Station 

CBS Pillsbury Sno Sheen 
Cake Flour
13.4

Saturday  12:30  PM

2. True Detective Mysteries

CBS Oh Henry! 12.3

Sunday  5:30  PM

3. Theater Of Today CBS Armstrong Rugs  11.9

Saturday  12:00  Noon

4. Give & Take CBS Toni Home Permanent,
Toni Creme Shampoo
10.8

Saturday  1:30  PM

5. Martin Kane, Private Eye Mutual Sano Cigarettes  10.5

Sunday  4:30  PM

The Shadow Mutual Bromo Quinine 10.5

Sunday  5:00  PM

6. County Fair CBS Borden's Dairy Products 9.9

Saturday  2:00  PM

7. Junior Miss CBS Rayve Creme Shampoo,
Rayve Home Permanent
9.8

Saturday  11:30  AM

8. The House Of Mystery Mutual Post Toasties 8.4

Sunday  4:00  PM

9. Fred Waring's 
Orchestra & Chorus
NBC Green Giant Canned Vegetables 6.8

Saturday  10:00  AM

10. Mary Lee Taylor NBC Pet Evaporated Milk 6.7

Saturday  10:30  AM

11. The Quiz Kids NBC Alka Seltzer,
One A Day
6.5

Sunday  3:30  PM

12. Smilin' Ed McConnell NBC Buster Brown Shoes 6.3

Saturday  11:30  AM

13. Juvenile Jury Mutual Gaines Dog Food 5.7

Sunday  3:30  PM

14. Metropolitan Opera ABC Texaco 5.5

Saturday  2:00  PM

15. Handy Man CBS William Wise 4.3

Saturday  2:00  PM

Get More Out Of Life CBS William Wise 4.3

Saturday  2:15  PM

16. Lassie NBC Red Heart Dog Food 4.2

Saturday  11:00  PM 

17. Harvest Of Stars NBC International Harvester 3.9

Sunday  5:30  PM

18. The Greatest Story 
Ever Told
ABC Goodyear Tires 3.5

Sunday  5:30  PM

19. National Farm & Home Hour NBC Allis Chalmers 3.4

Saturday  1:00  PM

20. True Or False Mutual Anahist Antihistamine,
Anahist Atomizer
3.3

Saturday  5:00 PM

 
 
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