The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Monday-Friday)
 1949-1950 Seasons

Program/Time Network Sponsor Nielsen Rating

1. The Romance Of Helen Trent 

CBS Aerowax,
Hopper's White Clay Pack
11.0

Monday-Friday  12:30  PM

2. Arthur Godfrey Time

CBS Chesterfield, Nabisco,
Glass Wax
10.5

Monday-Friday  10:15  AM

3. Wendy Warren & The News CBS Maxwell House  10.2

Monday-Friday  12:00  PM

4. Aunt Jenny's 
Real Life Stories
CBS Spry 10.1

Monday-Friday  12:15  PM

5. Our Gal Sunday CBS Anacin  9.9

Monday-Friday  12:45  PM

The Right To Happiness NBC Ivory Soap  9.9

Monday-Friday  3:45  PM

Road Of Life NBC Crisco 9.9

Monday-Friday  3:15  PM

6. Pepper Young's Family NBC Camay 9.4

Monday-Friday  3:30  PM

7. Big Sister CBS Ivory Soap,
Spic and Span
9.3

Monday-Friday  1:00  PM

8. Oxydol's Own Ma Perkins CBS Oxydol 9.2

Monday-Friday  1:15  PM

9. Backstage Wife NBC Dr. Lyon's 8.9

Monday-Friday  4:00  PM

10. Stella Dallas NBC Phillips' Milk Of Magnesia 8.8

Monday-Friday  4:15  PM

11. The Guiding Light CBS Duz 8.7

Monday-Friday  1:45  PM

12. Perry Mason CBS Tide 8.6

Monday-Friday  2:15  PM

13. Rosemary CBS Ivory Snow 8.0

Monday-Friday  11:45  AM

The Second Mrs. Burton CBS Post Toasties 8.0

Monday-Friday  2:00  PM

14. Straight Arrow Mutual Nabisco Shredded Wheat 7.8

Mon., Wed., Fri.  5:30  PM

15. Alka Seltzer Time
(Curt Massey)
CBS Alka Seltzer 7.7

Monday-Friday  5:45  PM

When A Girl Marries NBC Calumet 7.7

Monday-Friday  5:00  PM

Young Widder Brown NBC Phillips' Tooth Paste,
Haley's M-O
7.7

Monday-Friday  4:45  PM

16. Lorenzo Jones NBC Dreft 7.6

Monday-Friday  4:30  PM 

Portia Faces Life NBC Post's 40% Bran Flakes,
Postum
7.6

Monday-Friday  5:15  PM

Tom Mix
Ralston Straightshooters
Mutual Ralston, Shredded Ralston 7.6

Mon., Wed., Fri.  5:30  PM

17. Life Can Be Beautiful NBC Spic and Span 7.2

Monday-Friday  3:00  PM

18. Young Dr. Malone CBS Crisco 7.1

Monday-Friday  1:30  PM

19. This Is Nora Drake CBS Toni Home Permanent 7.0

Monday-Friday  2:30  PM

20. Grand Slam CBS Wonder Bread 6.9

Monday-Friday  11:30 AM

 
 
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