The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Saturday & Sunday)
 1948-1949 Seasons

Program/Time Network Sponsor Hooper Rating

1. The Shadow  

Mutual Blue Coal 13.2

Sunday  5:00  PM

2. True Detective Mysteries

Mutual Oh Henry! 10.7

Sunday  4:30  PM

3. Grand Central Station CBS Pillsbury Sno Sheen
Cake Flour 
8.9

Saturday  12:30  PM

Quick As A Flash Mutual Helbros Watches 8.9

Sunday  5:30  PM

4. The House Of  Mystery Mutual Post Toasties 8.0

Sunday  4:00  PM

5. Theater Of Today CBS Armstrong Rugs  7.5

Saturday  12:00  Noon

6. Give & Take CBS Toni Home Permanent,
Toni Creme Shampoo
7.0

Saturday  1:30  PM

7. The Quiz Kids NBC Alka Seltzer,
One A Day
6.8

Sunday  4:00  PM

8. Stars Over Hollywood CBS Armour Star Foods 6.7

Saturday  1:00  PM

9. Junior Miss CBS Rayve Creme Shampoo,
Rayve Home Permanent
6.6

Saturday  11:30  AM

One Man's Family NBC Chase & Sanborn,
Blue Bonnet Margarine
6.6

Sunday  3:30  PM

Strike It Rich CBS Luden's Cough Drops 6.6

Sunday  5:30  PM

10. True Or False Mutual Shotwell Candy Company 5.8

Saturday  5:30  PM

11. Juvenile Jury Mutual Gaines Dog Food 5.3

Sunday  3:30  PM

12. Let's Pretend CBS Cream Of Wheat 4.8

Saturday  11:00  AM

13. Smilin' Ed McConnell NBC Buster Brown Shoes 4.6

Saturday  11:30  AM

14. Longines Choraliers CBS Longines Watches 4.3

Sunday  5:00  PM

15. Longines Symphonette CBS Longines Watches 4.1

Sunday  2:00  PM

16. RCA Victor Show NBC RCA Victor 4.0

Sunday  5:30  PM

17. New York Philharmonic CBS Mobilgas/Socony Oil 3.7

Sunday  3:00  PM

18. Handy Man CBS William Wise 3.6

Saturday  2:00 PM

19. Metropolitan Opera ABC Texaco 3.5

Saturday  2:00  PM

20. Get More Out Of Life CBS William Wise 3.4

Saturday  2:15  PM

 
 
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