The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Monday-Friday)
 1948-1949 Seasons

Program/Time Network Sponsor Hooper Rating

1. Oxydol's Own Ma Perkins  

CBS Oxydol 9.1

Monday-Friday  1:15  PM

2. When A Girl Marries

NBC Calumet 8.2

Monday-Friday  5:00  PM

3. Portia Faces Life NBC Post's 40% Bran Flakes,
Postum 
7.8

Monday-Friday  5:15  PM

4. Lorenzo Jones NBC Bayer Aspirin 7.6

Monday-Friday  4:30  PM

Our Gal Sunday CBS Anacin  7.6

Monday-Friday  12:45  PM

5. Young Widder Brown NBC Phillips' Tooth Paste,
Haley's M-O 
7.4

Monday-Friday  4:45  PM

6. Backstage Wife NBC Dr. Lyon's 7.3

Monday-Friday  4:00  PM

7. Just Plain Bill NBC Anacin 7.2

Monday-Friday  5:30  PM

8. The Guiding Light CBS Duz 7.1

Monday-Friday  1:45  PM

9. Arthur Godfrey Time CBS Chesterfield,
Nabisco,
Glass Wax
7.0

Monday-Friday  10:30  AM

Rosemary CBS Ivory Snow 7.0

Monday-Friday  11:45  AM

Stella Dallas NBC Phillips' Milk Of Magnesia 7.0

Monday-Friday  4:15  PM

10. Front Page Farrell NBC Aerowax,
Kolynos Tooth Paste
6.8

Monday-Friday  5:45  PM

Oxydol's Own Ma Perkins NBC Oxydol 6.8

Monday-Friday  3:15  PM

Young Dr. Malone CBS Crisco 6.8

Monday-Friday  1:30  PM

11. Aunt Jenny's 
Real Life Stories
CBS Spry 6.7

Monday-Friday  12:15  PM

The Right To Happiness NBC Ivory Soap 6.7

Monday-Friday  3:45  PM

12. The Romance Of Helen Trent CBS Aerowax,
Hopper's White Clay Pack
6.6

Monday-Friday  12:30  PM

13. Pepper Young's Family NBC Camay 6.5

Monday-Friday  3:30  PM

14. Big Sister CBS Ivory Soap, 
Spic and Span
6.2

Monday-Friday  1:00  PM

My True Story  ABC Libby's Canned Foods 6.2

Monday-Friday  10:00  AM

The Second Mrs. Burton CBS Post Toasties 6.2

Monday-Friday  2:00  PM

15. Grand Slam CBS Wonder Bread 6.1

Monday-Friday  11:30  AM

16. Life Can Be Beautiful NBC Spic and Span 5.8

Monday-Friday  3:00  PM

17. Perry Mason CBS Tide 5.7

Monday-Friday  2:15  PM

Wendy Warren & The News CBS Maxwell House 5.7

Monday-Friday  12:00  PM

18. Jack Armstrong, 
The All American Boy
ABC Wheaties 5.4

(Alternating Weeks)
Mon., Wed., Fri.  5:30  PM
Tue. & Thurs.  5:30 PM

19. Sky King ABC Peter Pan Peanut Butter 5.1

(Alternating Weeks)
Tue. & Thurs.  5:30 PM
Mon., Wed., Fri.  5:30  PM

20. Breakfast Club ABC Swift & Company,
Philco Radios,
Kellogg's Cereals
4.8

Monday-Friday  9:00  AM

General Electric House Party
(Art Linkletter)
CBS General Electric Appliances 4.8

Monday-Friday  4:00  PM

 
 
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