The Highest Rated Evening Programs 
During Radio's Golden Age 

 1945-1946 Seasons

Program/Time Network Sponsor Hooper Rating

1. Fibber McGee & Molly 

NBC Johnson's Wax 30.8

Tuesday  9:30  PM

2. Pepsodent Program
(Bob Hope)

NBC Pepsodent Tooth Paste,
Pepsodent Tooth Powder
29.8

Tuesday  10:00  PM

3. Lux Radio Theater CBS Lux Flakes,
Lux Toilet Soap 
27.0

Monday  9:00  PM

4. Chase & Sanborn Program
(Edgar Bergen &
Charlie McCarthy)
NBC Chase & Sanborn  26.9

Sunday  8:00  PM

5. Raleigh Cigarette Program
(Red Skelton)
NBC Raleigh Cigarettes  25.7

Tuesday  10:30  PM

6. Lucky Strike Program
(Jack Benny)
NBC Lucky Strike   24.1

Sunday  7:00  PM

7. Lady Esther
Screen Guild Theater
CBS Lady Esther Cosmetics 23.4

Monday  10:00  PM

8. Fred Allen Show NBC Blue Bonnet Margarine, 
Tender Leaf Tea
22.7

Sunday  8:30  PM

9. Mr. District Attorney NBC Vitalis, Ipana, 
Sal Hepatica
21.1

Wednesday  9:30  PM 

10. The Jergens Jounral
(Walter Winchell) 
Blue Jergens Lotion  20.3

Sunday  9:00  PM

11. The Great Gildersleeve

NBC Parkay Margarine 19.7

Sunday  6:30  PM

12. Eddie Cantor Show

NBC Ipana, Trushay 19.5

Wednesday  9:00  PM

13. Abbott & Costello Show

NBC Camel Cigarettes 19.4

Thursday  10:00  PM 

14. Sealtest Program
(Jack Haley)

NBC Sealtest 19.3

Thursday  9:30  PM 

15. Maxwell House Coffee Time
(Burns & Allen)

NBC Maxwell House 19.1

Thursday  8:00  PM

16. Take It Or Leave It

CBS Eversharp-Schick,
Eversharp Pens & Pencils
18.8

Sunday  10:00  PM 

17. A Date With Judy

NBC Tums 18.4

Tuesday  8:30  PM

18. Joan Davis Time

CBS Swan Soap 18.1

Monday   8:30  PM

19. New Fitch Bandwagon
(Cass Daley)

NBC Fitch's 
Dandruff Remover Shampoo
18.0

Sunday  7:30  PM

20. Kraft Music Hall
(Bing Crosby)

NBC Kraft  17.5

Thursday  9:00  PM

 
 
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