The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Monday-Friday)
 1945-1946 Seasons

Program/Time Network Sponsor Hooper Rating

1. Breakfast in Hollywood  

Blue Ivory Flakes,
Kellogg's Pep
8.3

Monday-Friday  11:00  AM

2. Oxydol's Own Ma Perkins

CBS Oxydol 8.2

Monday-Friday  1:15  PM

3. Pepper Young's Family NBC Camay  8.0

Monday-Friday  3:30  PM

4. Oxydol's Own Ma Perkins NBC Oxydol 7.6 

Monday-Friday  3:15  PM

5. When A Girl Marries NBC Sure-Jell  7.5

Monday-Friday  5:00  PM

6. The Right To Happiness NBC Ivory Soap  7.0

Monday-Friday  3:45  PM

The Romance Of Helen Trent CBS American Home Products 7.0

Monday-Friday  12:30  PM

7. Backstage Wife NBC Dr. Lyon's 6.9

Monday-Friday  4:00  PM

Stella Dallas NBC Phillips' Milk Of Magnesia 6.9

Monday-Friday  4:15  PM

8. Life Can Be Beautiful CBS Ivory Soap 6.8

Monday-Friday  1:00  PM

Young Widder Brown NBC Phillips' Tooth Paste,
Haley's M-O
6.8

Monday-Friday  4:45  PM

9. Kate Smith Speaks CBS Sanka Coffee 6.7

Monday-Friday  12:00  PM

Lorenzo Jones NBC Bayer Aspirin 6.7

Monday-Friday  4:30  PM

Portia Faces Life NBC Post's 40% Bran Flakes 6.7

Monday-Friday  5:15  PM

10. Big Sister CBS Rinso 6.4

Monday-Friday  12:15  PM

11. Today's Children NBC General Mills 6.2

Monday-Friday  2:15  PM

12. Jack Armstrong, 
The All American Boy
Blue Wheaties 6.1

Monday-Friday  5:30  PM

Our Gal Sunday CBS Anacin 6.1

Monday-Friday  12:45  PM

Young Dr. Malone CBS Crisco 6.1

Monday-Friday  1:30  PM

13. Just Plain Bill NBC Anacin 5.9

Monday-Friday  5:30  PM

14. Gilbert Martyn Blue Kellogg's Cereals 5.7

Monday-Friday  11:30  AM 

The Guiding Light NBC General Mills 5.7

Monday-Friday  2:00  PM

15. The Woman In White NBC Wheaties 5.6

Monday-Friday  2:30  PM

16. Breakfast Club Blue Multi Sponsors 5.5

Monday-Saturday  9:00  AM

Front Page Farrell NBC BiSoDoL Mints 5.5

Monday-Friday  5:45  PM

17. Terry & The Pirates Blue Quaker Puffed Wheat,
Quaker Puffed Rice
5.4

Monday-Friday  5:00  PM

18. Hymns Of All Churches NBC General Mills 5.2

Monday-Thursday  2:45  PM

Road Of Life CBS Duz 5.2

Monday-Friday  1:45  PM

19. A Woman's Life CBS Lever Brothers 4.9

Monday-Friday  11:30  AM

Aunt Jenny's
Real Life Stories
CBS Spry 4.9

Monday-Friday  11:45  AM

Tom Mix 
Ralston Straightshooters
Mutual Ralston, Instant Ralston,
Shredded Ralston
4.9

Monday-Friday  5:45  PM

20. My True Story Blue Libby's Canned Foods 4.8

Monday-Friday  10:00  AM

 
 
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