The Highest Rated Evening Programs 
During Radio's Golden Age 

 1944-1945 Seasons

Program/Time Network Sponsor Hooper Rating

1. Pepsodent Program
(Bob Hope)  

NBC Pepsodent Tooth Paste,
Pepsodent Tooth Powder,
Pepsodent Antiseptic,
Pepsodent Tooth Brush
34.1

Tuesday  10:00  PM

2. Fibber McGee & Molly

NBC Johnson's Wax 30.8

Tuesday  9:30  PM

3. Kraft Music Hall
(Bing Crosby)
NBC Kraft  25.8

Thursday  9:00  PM

4. The Jergens Journal
(Walter Winchell)
NBC Jergens Lotion  25.3

Sunday  9:00  PM

5. Mr. District Attorney NBC Vitalis, Ipana, Sal Hepatica  25.1

Wednesday  9:30  PM

6. Lux Radio Theater CBS Lux Flakes,
Lux Toilet Soap  
24.5

Monday  9:00  PM

7. Chase & Sanborn Program
(Edgar Bergen 
& Charlie McCarthy)
NBC Chase & Sanborn 24.2

Sunday  8:00  PM

Lucky Strike Program
(Jack Benny)
NBC Lucky Strike 24.2

Sunday  7:00  PM

8. Sealtest Village Store
(Joan Davis) 
NBC Sealtest 24.0

Thursday  9:30  PM

9. Lady Esther
Screen Guild Theater
CBS Lady Esther Cosmetics  23.4

Monday  10:00  PM 

10. Eddie Cantor Show

NBC Ipana, Trushay 21.0

Wednesday  9:00  PM

11. Abbott & Costello Show

NBC Camel Cigarettes 20.7

Thursday  10:00  PM

12. Raleigh Room
(Hildegarde) 

NBC Raleigh Cigarettes 19.3

Tuesday 10:30  PM

13. Take It Or Leave It 

CBS Eversharp-Schick,
Eversharp Pens & Pencils
18.6

Sunday  10:00  PM

14. Bob Burns Show

NBC Lifebuoy Health Soap 18.5

Thursday  7:30  PM

Kay Kyser's Kollege

NBC Colgate Dental Cream,
Palmolive Soap
18.5

Wednesday  10:00  PM 

15. Your Hit Parade

CBS Lucky Strike 17.8

Saturday  9:00  PM

16. Birds Eye Open House
(Dinah Shore)

NBC Birds Eye Frosted Foods 17.6

Thursday   6:30  PM

New Swan Show
(Burns & Allen)

CBS Swan Soap 17.6

Monday  8:30  PM

17. The Adventures Of 
The Thin Man

CBS Post Toasties  17.3

Friday  8:30  PM

18. The Aldrich Family

CBS Postum 16.9

Friday  8:00  PM

19. Amos 'n' Andy Show

NBC Rinso 16.5

Friday  10:00  PM

Can You Top This? NBC Colgate Dental Cream,
Palmolive Shave Cream
16.5

Saturday  9:30  PM

20. Duffy's Tavern NBC Vitalis, Trushay 16.3

Friday  8:30  PM

The Great Gildersleeve NBC Parkay Margarine 16.3

Sunday  6:30  PM

 
 
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