The Highest Rated Evening Programs 
During Radio's Golden Age 

 1943-1944 Seasons

Program/Time Network Sponsor Hooper Rating

1. Fibber McGee & Molly

NBC Johnson's Wax  31.9

Tuesday  9:30  PM  

2. Pepsodent Program
(Bob Hope)

NBC Pepsodent Tooth Paste,
Pepsodent Tooth Powder,
Pepsodent Antiseptic,
Pepsodent Tooth Brush
31.6

Tuesday  10:00  PM

3. Raleigh Cigarette Program
(Red Skelton)
NBC Raleigh Cigarettes  31.4

Tuesday  10:30  PM

4. Chase & Sanborn Program
(Edgar Bergen &
Charlie McCarthy)
NBC Chase & Sanborn  29.2

Sunday  8:00  PM

5. Grape-Nuts &
Grape-Nuts Flakes Program
(Jack Benny)
NBC Grape-Nuts,
Grape-Nuts Flakes 
27.9

Sunday  7:00  PM

6. The Aldrich Family NBC Postum   26.9

Thursday  8:30  PM

7. Sealtest Village Store
(Joan Davis)
NBC Sealtest 24.2

Thursday  9:30  PM

8. Abbott & Costello Show NBC Camel Cigarettes 24.0

Thursday  10:00  PM

9. Mr. District Attorney NBC Vitalis 22.9

Wednesday  9:30  PM 

10. Maxwell House Coffee Time
(Frank Morgan & Fanny Brice)
NBC Maxwell House  22.5

Thursday  10:00  PM 

11. The Jergens Journal

Blue Jergens Lotion 22.4

Sunday  9:00  PM

12. Kay Kyser's Kollege

NBC Lucky Strike 22.2

Wednesday  10:00  PM

Kraft Music Hall
(Bing Crosby) 

NBC Kraft 22.2

Thursday  9:00  PM

13. Take It Or Leave It 

CBS Eversharp-Schick,
Eversharp Pens & Pencils
20.2

Sunday  10:00  PM

14. Texaco Star Theater
(Fred Allen)

CBS Texaco 19.8

Sunday  9:30  PM

15. Your Hit Parade

CBS Lucky Strike 19.1

Saturday  9:00  PM 

16. Lady Esther 
Screen Guild Theater

CBS Lady Esther Cosmetics 19.0

Monday  10:00  PM

17. New Swan Show 
(Burns & Allen)

CBS Swan Soap 18.1

Tuesday   9:00  PM

18. Eddie Cantor Show

NBC Ipana, Toushay 17.7

Wednesday  9:30  PM

19. Amos 'n' Andy Show

NBC Rinso  17.1

Friday  10:00  PM

Bob Burns Show

NBC Lifebuoy Health Soap,
Lifebuoy Shaving Cream
17.1

Thursday  7:30  PM

20. Mr. & Mrs. North

NBC Woodbury Facial Soap 16.9

Wednesday  8:00  PM

 
 
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