The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Saturday & Sunday)
 1943-1944 Seasons

Program/Time Network Sponsor Hooper Rating

1. The Shadow  

Mutual Blue Coal 12.8

Sunday  5:30  PM

2. Westinghouse Program
(John Charles Thomas)

NBC Westinghouse 9.3

Sunday  2:30  PM

3. Prudential Family Hour CBS Prudential Insurance  8.2

Sunday  5:00  PM

4. The Pause That Refreshes
(André Kostelanetz's Orch.)
CBS Coca Cola 8.1

Sunday  4:30  PM

5. Stars Over Hollywood CBS Dari-Rich  7.3

Saturday  12:30  PM

6. World News Parade NBC Sheaffer Pens 6.7

Sunday  4:15  PM

7. Those We Love CBS Sanka Coffee 6.6

Sunday  2:00  PM

8. New York Philharmonic CBS U.S. Rubber 5.8

Sunday  3:00  PM

9. Theater Of Today CBS Armstrong Rugs 5.7

Saturday  12:00  Noon

10. Stradivari Orchestra
(Paul Lavalle)
NBC Prince Matchibelli 5.5

Sunday  12:30  PM

11. Irene Rich Dramas CBS Welch's Grape Juice 5.4

Sunday  5:45  PM

NBC Symphony Orchestra NBC General Motors 5.4

Sunday  5:00  PM

Upton Close Mutual Lumbermens Insurance 5.4

Sunday  3:15  PM

12. Fun Valley
(Al Pearce)
Blue Dr. Pepper 5.3

Sunday  4:00  PM

World News Today CBS Admiral Radios 5.3

Sunday  2:30  PM

13. Dick Powell Show CBS Campana Products 5.0

Saturday  1:00  PM

Report On Rationing NBC Candy Council 5.0

Sunday  3:00  PM

14. The Musical Steelmakers Blue Wheeling Steel 4.5

Sunday  5:30  PM

15. Burl Ives:
Melodies Of Home
CBS General Mills 4.3

Saturday  1:45  PM

16. Mother & Dad CBS Allegheny Steel 4.1

Saturday  5:00  PM 

Ceiling Unlimited CBS Lockheed Aircraft 4.1

Sunday  2:00  PM

17. Meet Corliss Archer Blue Anchor Hocking Glass 3.8

Saturday  5:00  PM

Where Do We Stand? Blue Clark Gum 3.8

Sunday  5:00  PM

18. Curt Massey Show NBC Schutter Candy Company 3.6

Saturday  5:45  PM

19. Hot Copy Blue O' Cedar Polish 3.5

Sunday  3:30  PM

20. Fashions In Rations CBS Servel Refrigerators 3.4

Saturday  11:30  AM

Hook & Ladder Follies NBC Goodyear Tires 3.4

Saturday  11:00  AM

 
 
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