The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Monday-Friday)
 1943-1944 Seasons

Program/Time Network Sponsor Hooper Rating

1. When A Girl Marries  

NBC Certo 9.0

Monday-Friday  5:00  PM

2. Portia Faces Life

NBC Post's Bran Flakes 8.7

Monday-Friday  5:15  PM

3. Backstage Wife NBC Dr. Lyon's  8.6

Monday-Friday  4:00  PM

4. Big Sister CBS Rinso 8.4

Monday-Friday  12:15  PM

The Right To Happiness NBC Ivory Soap  8.4

Monday-Friday  3:45  PM

5. Young Widder Brown NBC Phillips' Tooth Paste,
Haley's M-O 
8.2

Monday-Friday  4:45  PM

6. Stella Dallas NBC Phillips' Milk Of Magnesia 8.0

Monday-Friday  4:15  PM

7. Pepper Young's Family NBC Camay 7.9

Monday-Friday  3:30  PM

8. Kate Smith Speaks CBS Sanka Coffee 7.6

Monday-Friday  12:00  PM

Lorenzo Jones NBC Bayer Aspirin,
Phillips' Face Creams
7.6

Monday-Friday  4:30  PM

9. The Goldbergs CBS Duz 7.3

Monday-Friday  1:45  PM

10. Just Plain Bill NBC Anacin 7.0

Monday-Friday  5:30  PM

11. Our Gal Sunday CBS Anacin 6.9

Monday-Friday  12:45  PM

Oxydol's Own Ma Perkins CBS Oxydol 6.9

Monday-Friday  1:15  PM

12. Breakfast With Brenneman Blue Ivory Flakes,
Kellogg's Pep
6.8

Monday-Friday  11:00  AM

13. Aunt Jenny's 
Real Life Stories
CBS Spry 6.6

Monday-Friday  11:45  PM

Life Can Be Beautiful CBS Ivory Soap 6.6

Monday-Friday  1:00  PM

The Romance Of Helen Trent CBS Benefax Multi Vitamins,
BiSoDoL Mints,
Kolynos Tooth Paste
6.6

Monday-Friday  12:30  PM

14. Oxydol's Own Ma Perkins NBC Oxydol 6.3

Monday-Friday  3:15  PM

15. Road Of Life NBC Duz 6.0

Monday-Friday  11:00  AM

16. The Light Of The World NBC Softasilk Cake Flour,
Kix, Cheerioats
5.9

Monday-Friday  2:30  PM 

17. Jack Armstrong, 
The All American Boy
Blue Wheaties 5.6

Monday-Friday  5:30  PM

Joyce Jordan, M.D. CBS Postum 5.6

Monday-Friday  2:15  PM

Today's Children NBC Bisquick 5.6

Monday-Friday  2:15  PM

We Love & Learn CBS Post's Raisin Bran 5.6

Monday-Friday  2:30  PM

18. A Woman Of America NBC Ivory Snow 5.5

Monday-Friday  3:00  PM

19. Bright Horizon CBS Swan Soap 5.4

Monday-Friday  11:30  AM

20. Young Dr. Malone CBS Post Toasties 5.4

Monday-Friday  2:00  PM

 
 
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