The Highest Rated Evening Programs 
During Radio's Golden Age 

 1942-1943 Seasons

Program/Time Network Sponsor Hooper Rating

1. Pepsodent Show
(Bob Hope)

NBC Pepsodent Tooth Paste,
Pepsodent Tooth Powder,
Pepsodent Antiseptic,
Pepsodent Tooth Brush  
40.9

Tuesday  10:00  PM  

2. Raleigh Cigarette Program
(Red Skelton)

NBC Raleigh Cigarettes 40.7

Tuesday  10:30  PM

3. Fibber McGee & Molly NBC Johnson's Wax  37.7

Tuesday  9:30  PM

4. Chase & Sanborn Program
(Edgar Bergen &
Charlie McCarthy)
NBC Chase & Sanborn  34.8

Sunday  8:00  PM

5. Grape-Nuts &
Grape-Nuts Flakes Program
(Jack Benny)
NBC Grape-Nuts,
Grape-Nuts Flakes 
33.9

Sunday  7:00  PM

6. The Aldrich Family NBC Postum   31.5

Thursday  8:30  PM

7. Mr. District Attorney NBC Vitalis 28.3

Wednesday  9:30  PM

8. Maxwell House Coffee Time
(Frank Morgan & Fanny Brice)
NBC(Red) Maxwell House 27.5

Thursday  8:00  PM

9. Lux Radio Theater Columbia Lux Flakes,
Lux Toilet Soap
27.0

Monday 9:00  PM 

10. Kay Kyser's Kollege NBC Lucky Strike  26.2

Wednesday  10:00  PM 

11. Abbott & Costello Show

NBC Camel Cigarettes 24.6

Thursday  10:00  PM

12. Sealtest Program
(Rudy Vallee)

NBC Sealtest 23.8

Thursday  9:30  PM

13. Kraft Music Hall
(Bing Crosby)

NBC Kraft 23.1

Thursday  9:00  PM 

14. Fitch Bandwagon
(Tobe Reed)

NBC Fitch's Dandruff 
Remover Shampoo
22.5

Sunday  7:30  PM 

15. Texaco Star Theater
(Fred Allen)

Columbia Texaco 21.6

Sunday  9:30  PM

16. Time To Smile

NBC Ipana, Sal Hepatica 21.4

Wednesday  9:00  PM 

17. Take It Or Leave It

Columbia Eversharp-Schick,
Eversharp Pens & Pencils
21.3

Sunday  10:00  PM

18. Lady Esther 
Screen Guild Theater

Columbia Lady Esther Cosmetics 20.9

Monday 10:00  PM

19. The March Of Time

NBC Time Magazine 19.6

Thursday  10:30  PM

20. New Swan Program
(Burns & Allen)

Columbia Swan Soap  19.3

Tuesday  9:00  PM

 



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