The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Saturday & Sunday)
 1942-1943 Seasons

Program/Time Network Sponsor Hooper Rating

1. William L. Shirer 

Columbia Sanka Coffee 10.3

Sunday  5:45  PM

2. Prudential Family Hour

Columbia Prudential Insurance 9.3

Sunday  5:00  PM

3. World News Parade NBC Sheaffer Pens 7.8

Sunday  3:15  PM

4. The Pause That Refreshes
(André Kostelanetz's Orch.)
Columbia Coca Cola  7.6

Sunday  4:30  PM

5. Westinghouse Program
(John Charles Thomas)
NBC Westinghouse 7.5

Sunday  2:30  PM

6. Those We Love Columbia Sanka Coffee 6.4

Sunday  2:00  PM

7. World News Today Columbia Admiral Radios 6.2

Sunday  2:30  PM

8. Col. Stoopnagle's Stooperoos Columbia Schutter Candy Company 5.5

Sunday  1:45  PM

9. Upton Close Mutual Lumbermens Insurance 4.9

Sunday  5:15  PM

10. The Musical Steelmakers Blue Wheeling Steel 2.9

Sunday  5:30  PM

11. Lutheran Hour Mutual Lutheran Laymen 2.2

Sunday  1:30  PM

12. Pilgrim Hour Mutual Gospel Broadcasting 1.9

Sunday  2:00  PM

 
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