The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Monday-Friday)
 1942-1943 Seasons

Program/Time Network Sponsor Hooper Rating

1. Big Sister 

Columbia Rinso  8.9

Monday-Friday  12:15  PM

2. Aunt Jenny's 
Real Life Stories

Columbia Spry 8.6

Monday-Friday  11:45  PM

Young Widder Brown NBC Phillips' Tooth Paste,
Haley's M-O 
8.6

Monday-Friday  4:45  PM

3. Portia Faces Life NBC Post's Bran Flakes 8.4

Monday-Friday  5:15  PM

The Romance Of Helen Trent Columbia BiSoDoL Mints, BiSoDoL Powder,
Kolynos Tooth Paste 
8.4

Monday-Friday  12:30  PM

4. Stella Dallas NBC Phillips' Milk Of Magnesia  8.0

Monday-Friday  4:15  PM

5. When A Girl Marries NBC Calumet 7.8

Monday-Friday  5:00  PM

6. Kate Smith Speaks Columbia Sanka Coffee 7.6

Monday-Friday  12:00  PM

Our Gal Sunday Columbia Anacin 7.6

Monday-Friday  12:45  PM

Oxydol's Own Ma Perkins Columbia Oxydol 7.6

Monday-Friday  1:15  PM

7. Life Can Be Beautiful Columbia Ivory Soap,
Ivory Flakes
7.5

Monday-Friday  1:00  PM

The Right To Happiness NBC Ivory Soap 7.5

Monday-Friday  3:45  PM

8. Pepper Young's Family NBC Camay 7.4

Monday-Friday  3:30  PM

9. Lorenzo Jones NBC Phillips' Milk Of Magnesia 7.2

Monday-Friday  4:30  PM

10. Road Of Life NBC Duz 7.1

Monday-Friday  11:00  AM

11. Oxydol's Own Ma Perkins NBC Oxydol 6.9

Monday-Friday  3:15  PM

12. Vic & Sade Columbia Ivory Flakes 6.7

Monday-Friday  1:30  PM

13. The Story Of Mary Marlin NBC Ivory Snow 6.6

Monday-Friday  3:00  PM

14. Just Plain Bill NBC Anacin 6.5

Monday-Friday  5:30  PM

15. The Goldbergs Columbia Duz 6.2

Monday-Friday  1:45  PM

The Guiding Light NBC Wheaties 6.2

Monday-Friday  2:30  PM 

16. Young Dr. Malone Columbia Post Toasites 6.1

Monday-Friday  2:00  PM

17. Backstage Wife NBC Dr. Lyon's 5.9

Monday-Friday  4:15  PM

18. Bright Horizon Columbia Swan Soap 5.8

Monday-Friday  11:30  AM

Jack Armstrong, 
The All American Boy
Blue Wheaties 5.8

Monday-Friday  5:30  PM

19. Kitty Foyle Columbia General Mills 5.7

Monday-Friday  10:15  AM

20. Joyce Jordan, M.D. Columbia Postum 5.6

Monday-Friday  2:15  PM

 



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