The Highest Rated Evening Programs 
During Radio's Golden Age 

 1941-1942 Seasons

Program/Time Network Sponsor Hooper Rating

1. Chase & Sanborn Program
(Edgar Bergen & 
Charlie McCarthy)  

NBC(Red) Chase & Sanborn  35.2

Sunday  8:00  PM

2. Fibber McGee & Molly

NBC(Red) Johnson's Wax 33.3

Tuesday  9:30  PM

3. The Jergens Journal
(Walter Winchell)
NBC(Blue) Jergens Lotion  33.1

Sunday  9:00  PM

4. Pepsodent Program
(Bob Hope)
NBC(Red) Pepsodent Tooth Paste,
Pepsodent Tooth Powder,
Pepsodent Antiseptic,
Pepsodent Tooth Brush 
31.7

Tuesday  10:00  PM

5. Jell-O Program
(Jack Benny)
NBC(Red) Jell-O Gelatin,
Jell-O Pudding 
31.0

Sunday  7:00  PM

6. The Aldrich Family NBC(Red) Postum   30.9

Thursday  8:30  PM

7. Lux Radio Theater Columbia Lux Flakes,
Lux Toilet Soap
30.?*

Monday  9:00  PM

8. Maxwell House Coffee Time
(Frank Morgan & Fanny Brice)
NBC(Red) Maxwell House 28.9

Thursday  8:00  PM

9. Raleigh Cigarette Program
(Red Skelton)
NBC(Red) Raleigh Cigarettes 28.0

Tuesday 10:30  PM 

10. Time To Smile
(Eddie Cantor)
NBC(Red) Ipana, Sal Hepatica  22.2

Wednesday  9:00  PM 

11. Kay Kyser's Kollege

NBC(Red) Lucky Strike 22.? *

Wednesday  10:00  PM

12. Kraft Music Hall

NBC(Red) Kraft 21.1

Thursday  9:00  PM

13. Major Bowes Amateur Hour

Columbia Chrysler Corporation 20.7

Thursday  9:00  PM 

14. Lowell Thomas

NBC(Blue) Sunoco 20.1

Monday-Friday  6:45  PM 

15. One Man's Family

NBC(Red) Standard Brands 20.? *

Sunday  8:30  PM

Orson Welles Theater

Columbia Lady Esther Cosmetics 20.? *

Monday  10:00  PM 

16. Fitch Bandwagon
(Tobe Reed)

NBC(Red) Fitch's Dandruff
Remover Shampoo
19.8

Sunday  7:30  PM

17. Mr. District Attorney

NBC(Red) Vitalis 19.7

Wednesday  9:30  PM

18. Sealtest Program
(Rudy Vallee)

NBC(Red) Sealtest 19.6

Thursday  10:00  PM

19. Kate Smith Hour

Columbia Grape-Nuts,
Grape-Nuts Flakes 
19.3

Friday  8:00  PM

New Swan Program
(Burns & Allen)

NBC(Red) Swan Soap 19.3

Tuesday  7:30  PM

20. Gay '90's Revue

Columbia Model Pipe Tobacco 18.1

Monday  8:30  PM

* - Unknown decimal point number



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