The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Saturday & Sunday)
 1941-1942 Seasons

Program/Time Network Sponsor Hooper Rating

1. The Shadow

Mutual Blue Coal 14.5

Sunday  5:30  PM  

2. William L. Shirer Columbia Sanka Coffee  9.9

Sunday  5:45  PM

3. Prudential Family Hour Columbia Prudential Insurance 9.4

Sunday  5:00  PM

4. Lincoln Highway NBC(Red) Shinola Shoe Polish 8.4

Saturday  11:00  AM

5. The Moylan Sisters  NBC(Blue) Thrivo Dog Food 8.2

Sunday  5:00  PM

6. Bob Becker 
Talks About Dogs
NBC(Red) Red Heart Dog Food 8.0

Sunday  3:00  PM

The Pause That Refreshes
(André Kostelanetz's Orch.)
Columbia Coca Cola 8.0

Sunday  4:30  PM

7. Tony Wons' Scrapbook NBC(Red) Hallmark Cards 6.4

Sunday  4:15  PM

8. Olivio Santoro NBC(Blue) Vogt Scrapple 6.1

Sunday  5:15  PM

9. Theater Of Today Columbia Armstrong Rugs 5.2

Saturday  12:00  Noon

10. Metropolitan Opera Auditions NBC(Red) Sherwin Williams Paints 5.0

Sunday  5:00  PM

11. George Fisher Mutual Marrow Oil 4.4

Sunday  1:15  PM

12. The Musical Steelmakers NBC(Blue) Wheeling Steel 4.1

Sunday  5:30  PM

 



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