The Highest Rated Evening Programs 
During Radio's Golden Age 

 1940-1941 Seasons

Program/Time Network Sponsor Hooper Rating

1. Jell-O Program
(Jack Benny) 

NBC(Red) Jell-O  36.2

Sunday  7:00  PM

2. Chase & Sanborn Program
(Edgar Bergen & 
Charlie McCarthy)

NBC(Red) Chase & Sanborn 32.2

Sunday  8:00  PM

3. Pepsodent Program
(Bob Hope)
NBC(Red) Pepsodent Tooth Paste,
Pepsodent Tooth Powder,
Pepsodent Antiseptic 
28.2

Tuesday  10:00  PM

4. Fibber McGee & Molly NBC(Red) Johnson's Wax  27.4

Tuesday  9:30  PM

5. Lux Radio Theater Columbia Lux Flakes,
Lux Toilet Soap 
26.8

Monday  9:00  PM

6. The Aldrich Family NBC(Red) Jell-O   26.3

Thursday  8:30  PM

7. The Jergens Journal
(Walter Winchell)
NBC(Blue) Jergens Lotion 24.8

Sunday  9:00  PM

8. Maxwell House Coffee Time
(Frank Morgan & Fanny Brice)
NBC(Red) Maxwell House 23.4

Thursday  8:00  PM

9. Major Bowes Amateur Hour Columbia Chrysler Corporation 19.8

Thursday  9:00  PM 

10. Kay Kyser's Kollege NBC(Red) Lucky Strike  18.8

Wednesday  10:00  PM 

11. Kraft Music Hall
(Bing Crosby)

NBC(Red) Kraft 18.6

Thursday  9:00  PM

12. Truth Or Consequences

NBC(Red) Ivory Soap 18.4

Saturday  8:30  PM

13. Big Town 

Columbia Rinso 18.3

Wednesday  8:00  PM

14. Kate Smith Hour

Columbia Grape-Nuts,
Grape-Nuts Flakes
18.1

Friday  8:00  PM 

15. Fitch Bandwagon
(Tobe Reed)

NBC(Red) Fitch's Dandruff 
Remover Shampoo
17.8

Sunday  7:30  PM

16. One Man's Family

NBC(Red) Tender Leaf Tea 17.6

Sunday  8:30  PM 

17. Sealtest Program
(Rudy Vallee)

NBC(Red) Sealtest 17.2

Thursday  10:00  PM

18. Gulf Screen Guild Theater

Columbia Gulf Oil 16.2

Sunday  7:30  PM

Kaltenborn Edits The News

NBC(Red) Pure Oil 16.2

Tue., Thurs., Sat.  7:45  PM

19. Lowell Thomas

NBC(Blue) Sunoco  16.0

Monday-Friday  6:45  PM

20. Your Hit Parade

Columbia Lucky Strike 15.9

Saturday  9:00  PM

 



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