The Highest Rated Daytime Programs 
During Radio's Golden Age 

(Saturday & Sunday)
 1940-1941 Seasons

Program/Time Network Sponsor Hooper Rating

1. The Shadow 

Mutual Blue Coal 13.5

Sunday  5:30  PM

2. The Moylan Sisters

NBC(Blue) Thrivo Dog Food 12.4

Sunday  5:00  PM

3. Olivio Santero NBC(Blue) Vogt Scrapple  9.6

Sunday  5:15  PM

4. Quixie Doodle Columbia Mennen 7.9

Sunday  5:30  PM

5. The Pause That Refreshes
(André Kostelanetz's Orch.)
Columbia Coca Cola  5.6

Sunday  4:30  PM

6. Lincoln Highway NBC(Red) Shinola Shoe Polish  5.3

Saturday  10:00  AM

7. Your Dream Come True NBC(Red) Quaker Oats 4.9

Sunday  5:30  PM

8. Luncheon At The Waldorf NBC(Blue) Camel Cigarettes 4.7

Saturday  1:30  PM

9. Metropolitan Opera Auditions NBC(Red) Sherwin Williams Paints 4.6

Sunday  5:00  PM

10. Chicago Women's
Symphony Orchestra
Columbia Libby-Owens-Ford Glass 4.5

Sunday  5:00  PM

11. The Musical Steelmakers Mutual Wheeling Steel 2.4

Sunday  5:00  PM

 



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