The Highest Rated Daytime Programs 
During Radio's Golden Age 
(Monday-Friday)

 1940-1941 Season
 

Program/Time Network Sponsor Hooper Rating

1. Oxydol's Own Ma Perkins  

NBC(Red) Oxydol 10.0

Monday-Friday  3:15  PM

2. The O'Neills

NBC(Red) Ivory Soap,
Ivory Flakes
9.6

Monday-Friday  12:15  PM

3. Pepper Young's Family NBC(Red) Camay  9.4

Monday-Friday  3:30  PM

4. Life Can Be Beautiful Columbia Ivory Soap,
Ivory Flakes
9.3

Monday-Friday  1:00  PM

5. Road Of Life Columbia Chipso  9.2

Monday-Friday  1:45  PM

6. Kate Smith Speaks Columbia Diamond Crystal Salt  8.9

Monday-Friday  12:00  PM

7. Jack Armstrong, 
The All American Boy
NBC(Red) Wheaties 8.8

Monday-Friday  5:30  PM

The Woman In White Columbia Camay 8.8

Monday-Friday  1:15  PM

8. The Story Of Mary Marlin NBC(Red) Ivory Snow 8.5

Monday-Friday  3:00  PM

Young Dr. Malone Columbia Post Toasties,
Huskies
8.5

Monday-Friday  2:00  PM

9. Our Gal Sunday Columbia Anacin 8.3

Monday-Friday  12:45  PM

10. The Romance Of Helen Trent Columbia Hopper Cosmetics 8.2

Monday-Friday  12:30  PM

Vic & Sade NBC(Red) Crisco 8.2

Monday-Friday  3:45  PM

11. The Right To Happiness Columbia Crisco 8.1

Monday-Friday  1:30  PM

12. Stella Dallas NBC(Red) Phillips' Milk Of Magnesia 7.7

Monday-Friday  4:15  PM

13. The Guiding Light NBC(Red) PandG White Naphtha Soap 7.4

Monday-Friday  10:45  AM

14. The Light Of The World NBC(Red) Softasilk Cake Flour 7.3

Monday-Friday  2:45  PM

Road Of Life NBC(Red) Chipso 7.3

Monday-Friday  11:30  AM

15. Joyce Jordan, Girl Interne Columbia LaFrance, Satina 7.0

Monday-Friday  2:15  PM

16. Valiant Lady NBC(Red) Bisquick 6.9

Monday-Friday  2:30  PM

17. The Man I Married NBC(Red) Oxydol 6.8

Monday-Friday  11:00  AM 

Myrt & Marge Columbia Super Suds 6.8

Monday-Friday  10:15  AM

18. Aunt Jenny's 
Real Life Stories
Columbia Spry 6.7

Monday-Friday  11:45  AM

19. Backstage Wife NBC(Red) Dr. Lyon's 6.6

Monday-Friday  4:00  PM

When A Girl Marries Columbia Prudential Insurance 6.6

Monday-Friday  12:15  PM

20. Bachelor's Children Columbia Old Dutch 6.3

Monday-Friday  9:45  AM

Big Sister Columbia Rinso 6.3

Monday-Friday  11:30  AM

 



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