The Highest Rated Evening Programs 
During Radio's Golden Age 

  1939-1940 Season

Program/Time Network Sponsor Hooper Rating

1. Chase & Sanborn Hour
(Edgar Bergen & 
Charlie McCarthy) 

NBC(Red) Chase & Sanborn 34.6

Sunday  8:00  PM

2. Jell-O Program
(Jack Benny)

NBC(Red) Jell-O Gelatin 34.1

Sunday  7:00  PM

3. Fibber McGee & Molly NBC(Red) Johnson's Wax  30.8

Tuesday  9:30  PM

4. One Man's Family NBC(Red) Tender Leaf Tea  28.7

Sunday  8:30  PM

5. Lux Radio Theater Columbia Lux Flakes,
Lux Toilet Soap 
26.9

Monday  9:00  PM

6. Pepsodent Show
(Bob Hope)
NBC(Red) Pepsodent Tooth Paste,
Pepsodent Tooth Powder,
Pepsodent Liquid Dentifrice,
Pepsodent Antiseptic 
25.0

Tuesday  10:00  PM

7. Kraft Music Hall
(Bing Crosby)
NBC(Red) Kraft 23.3

Thursday  10:00  PM

8. Fitch Bandwagon
(Tobe Reed)
NBC(Red) Fitch's Dandruff 
Remover Shampoo
22.4

Sunday  7:30  PM

9. Major Bowes Amateur Hour Columbia Chrysler Corporation 21.6

Thursday  9:00  PM 

10. Kay Kyser's Kollege NBC(Red) Lucky Strike  21.2

Wednesday  10:00  PM 

11. Pot O' Gold

NBC(Red) Tums 21.1

Tuesday  8:30  PM

12. The Jergens Journal
(Walter Winchell)

NBC(Blue) Jergens Lotion 20.0

Sunday  9:00  PM

13. Kate Smith Hour

Columbia Calumet,
Swans Down Cake Flour
19.6

Friday  8:00  PM 

14. Good News Of 1940

NBC(Red) Maxwell House 17.7

Thursday  9:00  PM 

15. Battle Of The Sexes

NBC(Red) Mollé Brushless 17.5

Tuesday  9:00  PM

Big Town

Columbia Rinso 17.5

Tuesday  8:00  PM 

Gang Busters

Columbia Cue Magazine 17.5

Saturday  8:00  PM

16. First Nighter

Columbia Campana Italian Balm 17.1

Friday  9:30  PM

17. We The People

Columbia Sanka Coffee 16.9

Tuesday  9:00  PM

18. Town Hall Tonight

NBC(Red) Ipana, Sal Hepatica  16.6

Wednesday  9:00  PM

19. Texaco Star Theater
(Ken Murray)

Columbia Texaco 16.4

Wednesday  9:00  PM

20. Burns & Allen Show Columbia Hinds Honey & Almond Cream 15.8

Wednesday  7:30  PM

 



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