The Highest Rated Daytime Programs 
During Radio's Golden Age 
(Monday-Friday)

  1939-1940 Season
 

Program/Time Network Sponsor Hooper Rating

1. Oxydol's Own Ma Perkins 

NBC(Red) Oxydol 10.4

Monday-Friday  3:15  PM

Vic & Sade

NBC(Red) Crisco 10.4

Monday-Friday  3:45  PM

2. Jack Armstrong, 
The All American Boy
NBC(Red) Wheaties  9.8

Monday-Friday  5:30  PM

3. Backstage Wife NBC(Red) Dr. Lyon's 9.6

Monday-Friday  4:00  PM

The Goldbergs Columbia Oxydol  9.6

Monday-Friday  1:00  PM

Stella Dallas NBC(Red) Phillips' Milk Of Magnesia  9.6

Monday-Friday  4:15  PM

4. Pepper Young's Family NBC(Red) Camay 9.4

Monday-Friday  3:30  PM

5. Our Gal Sunday Columbia Anacin 9.3

Monday-Friday  12:45  PM

6. David Harum NBC(Red) Bab-O 9.0

Monday-Friday  11:00  AM

7. The Story Of Mary Marlin NBC(Red) Ivory Soap,
Ivory Snow
8.9

Monday-Friday  3:00  PM

8. Girl Alone NBC(Red) Quaker Oats,
Mother's Oats
8.6

Monday-Friday  5:00  PM

9. The O'Neills NBC(Red) Ivory Soap,
Ivory Flakes
8.5

Monday-Friday  12:15  PM

10. Midstream NBC(Red) Teel Liquid Dentifrice 8.4

Monday-Friday  5:15  PM

11. The Woman In White NBC(Red) Pillsbury Flour Mills 8.3

Monday-Friday  10:45  PM

12. The Guiding Light NBC(Red) PandG White Naphtha Soap 8.2

Monday-Friday  11:45  AM

Road Of Life Columbia Chipso 8.2

Monday-Friday  1:45  PM

Smiling Ed McConnell Columbia Taystee Bread 8.2

Monday-Friday  4:45  PM

13. Palmolive's Hilltop House Columbia Palmolive Soap 8.0

Monday-Friday  10:30  AM

14. Lorenzo Jones NBC(Red) Bayer Aspirin 7.7

Monday-Friday  4:30  PM

15. Life Can Be Beautiful Columbia Ivory Soap,
Ivory Flakes
7.3

Monday-Friday  1:15  PM

16. The Romance Of Helen Trent Columbia Angelus Cosmetics 7.2

Monday-Friday  12:30  PM 

Road Of Life NBC(Red) Chipso 7.2

Monday-Friday  11:15  AM

17. Kate Smith Speaks Columbia Diamond Crystal Salt 7.1

Monday-Friday  12:00  PM

18. Young Widder Brown NBC(Red) Bayer Aspirin 7.0

Monday-Friday  4:45  PM

19. Arnold Grimm's Daughter NBC(Red) Softasilk Cake Flour 6.9

Monday-Friday  2:15  PM

Myrt & Marge Columbia Concentrated Super Suds 6.9

Monday-Friday  10:15  AM

Valiant Lady NBC(Red) Wheaties 6.9

Monday-Friday  2:30  PM

20. Aunt Jenny's 
Real Life Stories
Columbia Spry 6.8

Monday-Friday  11:45  AM

 


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