The Highest Rated Daytime Programs 
During Radio's Golden Age 
(Monday-Friday)

  1938-1939 Season
 

Program/Time Network Sponsor Hooper Rating

1. Oxydol's Own Ma Perkins  

NBC(Red) Oxydol 11.3

Monday-Friday  3:15  PM

2. The Goldbergs

Columbia Oxydol 10.0

Monday-Friday  1:00  PM

3. Pepper Young's Family NBC(Red) Camay  9.8

Monday-Friday  3:30  PM

4. The Story Of Mary Marlin NBC(Red) Ivory Soap,
Ivory Flakes
9.6

Monday-Friday  3:00  PM

5. The O'Neills NBC(Red) Ivory Soap,
Ivory Flakes 
8.5

Monday-Friday  12:15  PM

6. Road Of Life Columbia Chipso  8.0

Monday-Friday  1:30  PM

7. Life Can Be Beautiful Columbia Ivory Soap,
Ivory Flakes
7.9

Monday-Friday  1:15  PM

8. Stella Dallas NBC(Red) Phillips' Milk Of Magnesia 7.7

Monday-Friday  4:15  PM

9. Backstage Wife NBC(Red) Dr. Lyon's 7.3

Monday-Friday  4:00  PM

Big Sister Columbia Rinso 7.3

Monday-Friday  11:00  AM

10. Dick Tracy NBC(Red) Quaker Puffed Wheat,
Quaker Puffed Rice
6.9

Monday-Friday  5:00  PM

Palmolive's Hilltop House Columbia Palmolive Soap 6.9

Monday-Friday  10:30  AM

11. Jack Armstrong,
The All American Boy
NBC(Red) Wheaties 6.8

Monday-Friday  5:30  PM

Vic & Sade NBC(Red) Crisco 6.8

Monday-Friday  4:30  PM

12. Pretty Kitty Kelly Columbia Wonder Bread,
Hostess Cakes
6.5

Monday-Friday  10:00  AM

13. Bachelor's Children Columbia Old Dutch Cleanser 6.2

Monday-Friday  9:45  AM

14. Myrt & Marge Columbia Super Suds 5.9

Monday-Friday  10:15  AM

15. Betty & Bob NBC(Red) Wheaties 5.8

Monday-Friday  2:00  PM

Hymns Of All Churches NBC(Red) Gold Medal Flour 5.8

Monday-Friday  2:45  PM

16. Aunt Jenny's 
Real Life Stories
Columbia Spry 5.7

Monday-Friday  11:45  AM

David Harum NBC(Red) Bab-O 5.7

Monday-Friday  11:00  AM 

Road Of Life NBC(Red) Chipso 5.7

Monday-Friday  11:45  AM

The Romance Of Helen Trent Columbia Angelus Cosmetics 5.7

Monday-Friday  12:30  PM

17. The Story Of Mary Marlin NBC(Blue) Ivory Soap,
Ivory Flakes
5.6

Monday-Friday  11:00  AM

This Day Is Ours Columbia Crisco 5.6

Monday-Friday  1:45  PM

Vic & Sade NBC(Blue) Crisco 5.6

Monday-Friday  11:15  AM

18. Girl Alone NBC(Red) Quaker Oats,
Mother's Oats
5.5

Monday-Friday  4:45  PM

19. Valiant Lady NBC(Red) Bisquick 5.4

Monday-Friday  2:30  PM

20. Little Orphan Annie NBC(Red) Ovaltine 5.3

Monday-Friday  5:45  PM

 


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