The Highest Rated Evening Programs 
During Radio's Golden Age 

  1937-1938 Season
 

Program/Time Network Sponsor Hooper Rating

1. Chase & Sanborn Hour
(Edgar Bergen & 
Charlie McCarthy) 

NBC(Red) Chase & Sanborn 39.4

Sunday  8:00  PM

2. Jell-O Program
(Jack Benny)

NBC(Red) Jell-O Gelatin 34.0

Sunday  7:00  PM

3. Burns & Allen Show NBC(Red) Grape-Nuts  27.5

Monday  8:00  PM

4. Lux Radio Theater Columbia Lux Flakes,
Lux Toilet Soap 
25.5

Monday  9:00  PM

5. Lifebuoy Program
(Al Jolson)
Columbia Lifebuoy Health Soap,
Rinso 
23.5

Tuesday  8:30  PM

6. Kraft Music Hall
(Bing Crosby)
NBC(Red) Kraft  23.1

Thursday  10:00  PM

Texaco Town
(Eddie Cantor)
Columbia Texaco 23.1

Wednesday  8:30  PM

7. Major Bowes Amateur Hour Columbia Chrysler Corporation 22.2

Thursday  9:00  PM

8. Royal Gelatin Hour
(Rudy Vallee)
NBC(Red) Royal Gelatin 22.0 

Thursday  8:00  PM 

9. Town Hall Tonight
(Fred Allen) 
NBC(Red) Ipana, Sal Hepatica  20.5

Wednesday  9:00  PM

10. Amos 'n' Andy

NBC(Red) Campbell's Soup 17.4

Monday-Friday  7:00  PM

Hollywood Hotel
(Dick Powell)

Columbia Campbell's Soup 17.4

Friday  9:00  PM

11. Al Pearce & His Gang

Columbia Ford Motor Company 16.7

Tuesday  9:00  PM 

12. The Park Ave. Penners
(Joe Penner)

Columbia Cocomalt 16.1

Sunday  6:00  PM 

13. One Man's Family

NBC(Red) Tender Leaf Tea  15.6

Wednesday  8:00  PM

14. Big Town

Columbia Rinso 15.0

Tuesday  8:00  PM 

15. Fibber McGee & Molly

NBC(Red) Johnson's Wax 14.8

Monday  9:00  PM

That Good Gulf Program
(Phil Baker)

Columbia Gulf Oil 14.8

Sunday  7:30  PM

16. Believe It Or Not

NBC(Red) Post's Bran Flakes, 
Huskies
14.7

Saturday  8:00  PM

17. Camel Caravan
(Jack Oakie's College)

Columbia Camel Cigarettes  14.6

Tuesday  9:30  PM

18. The Jergens Journal
(Walter Winchell)

NBC(Blue) Jergens Lotion 13.8

Sunday  9:30  PM

19. Gang Busters Columbia Palmolive Shaving Cream 13.7

Wednesday  10:00  PM

20. Vox Pop, 
The Voice Of The People
NBC(Red) Mollé Brushless 13.4

Tuesday  9:00  PM

Your Hit Parade Columbia Lucky Strike 13.4

Saturday  10:00  PM

 
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