The Highest Rated Daytime Programs 
During Radio's Golden Age 
(Monday-Friday)

  1937-1938 Season
 

Program/Time Network Sponsor Hooper Rating

1. The Story Of Mary Marlin 

NBC(Red) Ivory Soap,
Ivory Flakes
10.4

Monday-Friday  4:15  PM

2. Vic & Sade

NBC(Red) Crisco 8.8

Monday-Friday  3:30  PM

3. The O'Neills NBC(Red) Ivory Soap  8.6

Monday-Friday  12:15  PM

4. Jack Armstrong, 
The All American Boy
NBC(Red) Wheaties 8.2

Monday-Friday  5:30  PM

5. The Woman In White NBC(Red) Pillsbury Flour Mills  8.0

Monday-Friday  10:45  AM

6. Little Orphan Annie NBC(Red) Ovaltine  7.9

Monday-Friday  5:45  PM

7. The Goldbergs Columbia Oxydol 7.5

Monday-Friday  4:30  PM

8. Road Of Life NBC(Red) Chipso 7.1

Monday-Friday  4:45  PM

9. The Guiding Light NBC(Red) PandG White Naphtha Soap 6.9

Monday-Friday  3:45  PM

10. Dick Tracy NBC(Red) Quaker Oats 6.8

Monday-Friday  5:00  PM

11. David Harum NBC(Red) Bab-O 6.6

Monday-Friday  11:00  AM

12. Tom Mix 
Ralston Straightshooters
NBC(Blue) Ralston 6.4

Monday-Friday  5:45  PM

13. Big Sister Columbia Rinso 6.3

Monday-Friday  11:30  AM

14. Your News Parade
(Edwin C. Hill)
Columbia Lucky Strike 6.2

Monday-Friday  12:15  PM

15. Backstage Wife NBC(Red) Dr. Lyon's 5.9

Monday-Friday  11:15  AM

16. Lorenzo Jones NBC(Red) Phillips' Milk Of Magnesia 5.6

Monday-Friday  4:00  PM

Pretty Kitty Kelly Columbia Wonder Bread,
Hostess Cakes
5.6

Monday-Friday  10:00  AM

17. Aunt Jenny's 
Real Life Stories
Columbia Spry 5.5

Monday-Friday  11:45  AM

18. Mrs. Wiggs Of 
The Cabbage Patch
NBC(Red) Old English Wax 5.3

Monday-Friday  10:00  AM

19. Stepmother Columbia Colgate Tooth Powder 5.0

Monday-Friday  10:45  AM

20. Oxydol's Own Ma Perkins  Columbia Oxydol 4.9

Monday-Friday  10:45  AM

Palmolive's Hilltop House Columbia Palmolive Soap 4.9

Monday-Friday  5:45  PM

 


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