The Highest Rated Evening Programs 
During Radio's Golden Age 

  1936-1937 Season
 

Program/Time Network Sponsor Hooper Rating

1. Texaco Town
(Eddie Cantor)  

Columbia Texaco 29.1

Sunday  8:30  PM

2. Jell-O Program
(Jack Benny)

NBC(Red) Jell-O Gelatin 28.6

Sunday  7:00  PM

3. Lux Radio Theater
(Jack Benny)
Columbia Lux Flakes,
Lux Toilet Soap 
25.1

Monday  9:00  PM

4. Burns & Allen Show Columbia Campbell's Soup  24.0

Wednesday  8:30  PM

5. Major Bowes Amateur Hour Columbia Chrysler Corporation  23.2

Thursday  9:00  PM

6. Kraft Music Hall
(Bing Crosby)
NBC(Red) Kraft  22.4

Thursday  10:00  PM

7. Town Hall Tonight
(Fred Allen)
NBC(Red) Ipana, Sal Hepatica 20.6

Wednesday  9:00  PM

8. Hollywood Hotel Columbia Campbell's Soup 19.1

Friday  9:00  PM

Lifebuoy Program
(Al Jolson)
Columbia Lifebuoy Health Soap,
Rinso
19.1

Tuesday  8:30  PM 

9. That Good Gulf Program
(Phil Baker) 
Columbia Gulf Oil  18.6

Sunday  7:30  PM

10. Amos 'n' Andy

NBC(Red) Pepsodent Tooth Paste,
Pepsodent Antiseptic
18.3

Monday-Friday  7:00  PM

11. First Nighter

NBC(Red) Campana Italian Balm 15.8

Friday  10:00  PM

12. Royal Gelatin Hour
(Rudy Vallee)

NBC(Red) Royal Gelatin 15.7

Thursday  8:00  PM 

13. Boake Carter 

Columbia Philco Radios 15.3

Monday-Friday  7:45  PM

14. Gang Busters

Columbia Palmolive Shaving Cream  15.0

Wednesday  10:00  PM

15. One Man's Family

NBC(Red) Tender Leaf Tea 14.8

Wednesday  8:00  PM 

16. Vicks Open House
(Nelson Eddy)

Columbia Vicks VapoRub,
Vicks Va-Tro-Nol
14.6

Sunday  8:00  PM

17. The Jergens Journal
(Walter Winchell)

NBC(Blue) Jergens Lotion 13.9

Sunday  9:00  PM

 Pick & Pat

Columbia Dill's Best Pipe Tobacco 13.9

Monday  8:30  PM

Your Hit Parade

NBC(Red) Lucky Strike  13.9

Wednesday  10:00  PM

18. Believe It Or Not

NBC(Blue) Fleischmann's Yeast 13.7

Sunday  7:30  PM

19. Fibber McGee & Molly NBC(Red) Johnson's Wax 13.0

Monday  8:00  PM

20. Do You Want 
To Be An Actor?
NBC(Red) Chase & Sanborn 12.8

Sunday  8:00  PM

Packard Program
(Fred Astaire)
NBC(Red) Packard Motors 12.8

Tuesday  9:30  PM

 



The Highest Rated Evening Programs 
During Radio's Golden Age 

  1936-1937 Season
 

Program/Time Network Sponsor Hooper Rating

1. Texaco Town
(Eddie Cantor)  

Columbia Texaco 29.1

Sunday  8:30  PM

2. Jell-O Program
(Jack Benny)

NBC(Red) Jell-O Gelatin 28.6

Sunday  7:00  PM

3. Lux Radio Theater
(Jack Benny)
Columbia Lux Flakes,
Lux Toilet Soap 
25.1

Monday  9:00  PM

4. Burns & Allen Show Columbia Campbell's Soup  24.0

Wednesday  8:30  PM

5. Major Bowes Amateur Hour Columbia Chrysler Corporation  23.2

Thursday  9:00  PM

6. Kraft Music Hall
(Bing Crosby)
NBC(Red) Kraft  22.4

Thursday  10:00  PM

7. Town Hall Tonight
(Fred Allen)
NBC(Red) Ipana, Sal Hepatica 20.6

Wednesday  9:00  PM

8. Hollywood Hotel Columbia Campbell's Soup 19.1

Friday  9:00  PM

Lifebuoy Program
(Al Jolson)
Columbia Lifebuoy Health Soap,
Rinso
19.1

Tuesday  8:30  PM 

9. That Good Gulf Program
(Phil Baker) 
Columbia Gulf Oil  18.6

Sunday  7:30  PM

10. Amos 'n' Andy

NBC(Red) Pepsodent Tooth Paste,
Pepsodent Antiseptic
18.3

Monday-Friday  7:00  PM

11. First Nighter

NBC(Red) Campana Italian Balm 15.8

Friday  10:00  PM

12. Royal Gelatin Hour
(Rudy Vallee)

NBC(Red) Royal Gelatin 15.7

Thursday  8:00  PM 

13. Boake Carter 

Columbia Philco Radios 15.3

Monday-Friday  7:45  PM

14. Gang Busters

Columbia Palmolive Shaving Cream  15.0

Wednesday  10:00  PM

15. One Man's Family

NBC(Red) Tender Leaf Tea 14.8

Wednesday  8:00  PM 

16. Vicks Open House
(Nelson Eddy)

Columbia Vicks VapoRub,
Vicks Va-Tro-Nol
14.6

Sunday  8:00  PM

17. The Jergens Journal
(Walter Winchell)

NBC(Blue) Jergens Lotion 13.9

Sunday  9:00  PM

 Pick & Pat

Columbia Dill's Best Pipe Tobacco 13.9

Monday  8:30  PM

Your Hit Parade

NBC(Red) Lucky Strike  13.9

Wednesday  10:00  PM

18. Believe It Or Not

NBC(Blue) Fleischmann's Yeast 13.7

Sunday  7:30  PM

19. Fibber McGee & Molly NBC(Red) Johnson's Wax 13.0

Monday  8:00  PM

20. Do You Want 
To Be An Actor?
NBC(Red) Chase & Sanborn 12.8

Sunday  8:00  PM

Packard Program
(Fred Astaire)
NBC(Red) Packard Motors 12.8

Tuesday  9:30  PM

 


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