The 25 Highest Rated Programs During Radio's Golden Age
Columbia Broadcasting System
 

Program/Time Season Rating Sponsor
1. Burns & Allen
(Guy Lombardo's Orchestra)
1932-1933 33.3 Robt Burns Cigarillos 

Wednesday  9:30 PM

2. Burns & Allen
(Guy Lombardo's Orchestra)
1933-1934 30.2 White Owl Cigars 

Wednesday  9:30 PM

3. Lux Radio Theater 1941-1942 30.? Lux Flakes,
Lux Toilet Soap

Monday  9:00 PM

4. Texaco Town
(Eddie Cantor)
1936-1937 29.1 Texaco 

Sunday  8:30 PM

5. Lux Radio Theater 1948-1949 28.6 Lux Flakes,
Lux Toilet Soap

Monday  9:00 PM

6. Lux Radio Theater 1938-1939 27.0 Lux Flakes,
Lux Toilet Soap 

Monday  9:00 PM

Lux Radio Theater 1942-1943 27.0 Lux Flakes,
Lux Toilet Soap 

Monday  9:00 PM

Lux Radio Theater 1945-1946 27.0 Lux Flakes,
Lux Toilet Soap 

Monday  9:00 PM 

7. Lux Radio Theater 1939-1940 26.9 Lux Flakes,
Lux Toilet Soap 

Monday  9:00 PM

8. Lux Radio Theater 1940-1941 26.8 Lux Flakes,
Lux Toilet Soap

Monday  9:00 PM

9. Lucky Strike Program
(Jack Benny)
1948-1949 26.4 Lucky Strike

Sunday  7:00 PM

10. Lux Radio Theater 1937-1938 25.5 Lux Flakes,
Lux Toilet Soap 

Monday  9:00 PM

11. Lucky Strike Program
(Jack Benny)
1949-1950 25.3  Lucky Strike 

Sunday  7:00 PM

12. Lux Radio Theater 1949-1950 25.2 Lux Flakes,
Lux Toilet Soap

Monday  9:00 PM

13. Bing Crosby Entertains
(Mills Brothers)
1933-1934 25.1 Woodbury's Facial Soap 

Monday  8:30 PM 

Lux Radio Theater   1936-1937 25.1 Lux Flakes,
Lux Toilet Soap

Monday  9:00 PM

14. Lux Radio Theater 1944-1945 24.5  Lux Flakes,
Lux Toilet Soap 

Monday  9:00 PM

15. Myrt & Marge 1932-1933 24.2 Wrigley's Gum

Monday-Friday  7:00 PM

16. Burns & Allen 1936-1937 24.0 Campbell Soup 

Wednesday  8:30 PM

17. Lux Radio Theater 1946-1947 23.8 Lux Flakes,
Lux Toilet Soap

Monday  9:00 PM

Lady Esther Screen Guild Theater 1946-1947 23.8 Lady Esther Cosmetics 

Monday  10:00 PM 

18. The March Of Time  1935-1936 23.5 Remington-Rand 

Monday-Friday  10:30 PM

Lifebuoy Program
(Al Jolson)
1937-1938 23.5 Lifebuoy Health Soap,
Rinso 

Tuesday  8:30 PM

19. Lady Esther Screen Guild Theater  1944-1945 23.4 Lady Esther Cosmetics

Monday  10:00 PM

Lady Esther Screen Guild Theater 1945-1946 23.4 Lady Esther Cosmetics

Monday  10:00 PM

20. Major Bowes' Amateur Hour 1936-1937 23.2 Chrysler Corporation

Thursday 9:00 PM

21. Texaco Town
(Eddie Cantor) 
1937-1938 23.1 Texaco

Wednesday  8:30 PM

22. Burns & Allen 1935-1936 23.0 Campbell's Soup

Wednesday  8:30 PM

23. Lux Radio Theater 1947-1948 22.9 Lux Flakes,
Lux Toilet Soap

Monday  9:00 PM

24. Eno Crime Club  1931-1932 22.8 Eno Effervescent Salt

Tuesday & Wednesday  9:30 PM

25. Major Bowes' Amateur Hour 1937-1938 22.2 Chrysler Corporation

Thursday  9:00 PM

 
 

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