RADIO PREMIUMS -
RELIVE THEM AGAIN!
CHANDU, THE MAGICIAN
Chandu appeared during two different radio listening eras, with various sponsors, the first from 1932-36 and the second from 1948-50. The show listed below was sponsored by White King Soap Flakes.
You could start your collection of Chandu's magic tricks with the Asseryan Money Changer for only one White King box top and 25c. The money changer turned pennies into dimes!
This program was on the air at various times between the years 1935 and 1948 with different sponsors. The following shows offering premiums were sponsored by Quaker Puffed Wheat and Rice cereals. All concerned Dick Tracy's adventure with the Black Pearl of Osiris.
"Join the Dick Tracy Secret Service Patrol and receive a code book, pledge and badge for two Quaker Puffed Wheat and\or Rice box tops". Junior Tracy also broadcast a secret message at the end of the show, but you needed the code book to decipher the message. The message read 'Watch for Secret Ring.'
Pat Patton sent a secret message to Dick in the body of the show. The message was repeated by Junior during the Secret Service Patrol meeting at the end of the show. The message was 'Come Quick'. In addition, Junior broadcast an additional message for Patrol members. It read 'Secret Ring Brings Luck.'
At the Patrol meeting in this episode, Junior sent another message. It read 'Secret Ring From Egypt'. The Quaker Man announcer also reminded listeners to form a local Dick Tracy Secret Service Patrol unit in their neighborhood and receive a Patrol Leader badge to go along with the regular one they received when they first joined. The code book explained how. He also asked if any members had yet been promoted to Sergeant or Lieutenant. "Do it soon and show Dick Tracy the stuff you're made of", he challenged.
While not covered in this broadcast, we can see what was necessary to achieve these high honors by looking through the 1938 edition of the code book. Additional ranks included Sergeant, Lieutenant, Captain and Inspector-General, and each level sported a fancier and gaudier badge to note the new office. To progress, members needed to write Dick and tell him of any good deeds since their last promotion and, by the way, include additional box tops for each level. Sergeant required 5 box tops, Lieutenant 7, Captain 10 and Inspector-General a whopping 15 box tops. If a member decided to form his own patrol and apply for the Patrol Leader badge, he needed to recruit 5 new members, at 2 box tops each, plus another 2 for himself, for a total of 12 box tops in all. That's a total of 41 box tops to achieve all the ranks and honors, not counting the 10 additional box tops friends should have contributed to join the local patrol. When the announcer said Dick wanted members tell him the stuff they were made of, the answer should have been obvious.
Another secret message which read "Clue To Secret Ring Monday".
Pat sent Dick another message in the body of the show telling him where to meet him. It read "Clay St".
Guess what? Dick Tracy and the Quaker company decided to offer a free Egyptian ring to Patrol members just like the one featured in the story. What a surprise. It had a secret compartment with a likeness of Dick on the top. Dick found a jeweler to make the rings which were gold platted and adjustable to fit any finger. He took Tess Trueheart with him to the jewelers and she fell in love with a gold-platted bangle bracelet and wanted to make one available for girls (the assumption, apparently, was that girls weren't interested in secret compartment rings). It had three charms featuring Dick, Junior and a lucky 4-leaf clover. Either item was free for only 5 box tops (is that an oxymoron or what?) or 10 for both items.
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