RADIO PREMIUMS -
RELIVE THEM AGAIN!
The most popular movie singing cowboy had his own radio show from 1944 to 1955. Post's Cereals was one of the sponsors from 1951-1955.
Sujbect of episode: Roy investigates alien smuggling. At the end of the show, the final winners in the Post Krinkles 'Name the Pony" contest were named. The prizes in this contest were real palamino ponies.
SGT. PRESTON OF THE YUKON (Also called Challenge of the Yukon)
This popular show was sponsored from June 1947 to December 1949 by Quaker Puffed Rice and Wheat cereals.
Subject of episode: Big Mike Rafferty takes what he wants. The Quaker Model Farm was available on package backs of Quaker Puffed Rice or Wheat. It consisted of 46 different and detailed scale models of farm animals, buildings and equipment, including Bossy, the cow, and the Big Red Barn, complete with a sliding door. No mention was made as to how many packages you needed to buy to get the complete set.
Subject of episode: Claim jumpers get Joe Finley's mine. Cereal packages featured pictures of buildings and animals found on the Yukon Trail. You could get 59 models to cutout from 8 different packages. Although it was related to the actual show, the Yukon Trail bore no resemblance to the much more elaborate Lone Ranger Frontier Town offered by Cheerios a year earlier. In addition, the show's story lines did not revolve around the Yukon Trail models as did the Lone Ranger's adventures around Frontier Town. No mail-in offer was needed to get the complete set either.
Title of episode: "Panamint Prindle". Quaker Puffed Wheat and Rice offered scale model building kits of western wagons, similar to the one Panamint Prindle gave to Janie in the show. Five different models were available including a Stagecoach, Chuck Wagon, Buckboard, Great Plains Freighter and a Covered Wagon. They were easy to assemble and were big, at least 4 1/2" long or more. And get this, they came with a money back guarantee! Each wagon cost 25c plus a boxtop or you could get all 5 wagons for only $1 and a single boxtop.
The Shadow, which was on the air from July 1930 to December 1954, had various sponsors in different parts of the country. The only shows existing which featured premiums were sponsored by Blue Coal and Carey Salt.
Title of episode: "Sabotage". Blue Coal was the sponsor, but this was an offer for free copy of Street and Smith's, The Shadow, magazine for a penny postcard.
Title of episode: "The Shadow's Revenge". Sponsor Carey Salt offered the Magic Shadow Ring for only 5c and proof of purchase of any Carey product. This ring, which glowed in the dark, was like the Jack Armstrong Dragon's Eye Ring except the stone in the center was black instead of green. There was a third ring of this type, although we do not have any examples of it being offered on available transcriptions, and it was called the "Buck Rogers Saturn Ring". It held a red stone.
OTR Reference Menu.