RADIO PREMIUMS -
RELIVE THEM AGAIN!


ROY ROGERS

The most popular movie singing cowboy had his own radio show from 1944 to 1955. Post's Cereals was one of the sponsors from 1951-1955.


SGT. PRESTON OF THE YUKON (Also called Challenge of the Yukon)

This popular show was sponsored from June 1947 to December 1949 by Quaker Puffed Rice and Wheat cereals. SoundByte


THE SHADOW

The Shadow, which was on the air from July 1930 to December 1954, had various sponsors in different parts of the country. The only shows existing which featured premiums were sponsored by Blue Coal and Carey Salt.



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