For Dream Girls
Girl….. Dream Girl
Beautiful Lustre-Creme Girl
You’ll owe your crowning glory to
A Lustre-Creme Shampoo.”
-- Ken Carson
Lincoln, Me. (DG)—
Kay Daumit created an extraordinary beauty product.
Not only did the product do what it was supposed to do, it also
transformed women who used it into “Dream Girls.”
This miracle product in question was Lustre-Creme, a
gentle creme shampoo. Radio
listeners of A DAY IN THE LIFE OF DENNIS DAY, CAN YOU TOP
THIS?, and other programs sponsored by Colgate-Palmolive-Peet
products heard about this amazing product and the wonderful things it did for
the hair--- and to the psyche of its users.
Included with the commercial was the “Dream Girl” jingle
mentioned above sung by Ken Carson. It
was a short jingle, but a memorable one. It
was definitely a jingle many satisfied Lustre-Creme users took
Since Lustre-Creme was a shampoo by trade,
how did it transform ordinary women into “Dream Girls?”
To start off with, Lustre-Creme didn’t have any harsh
ingredients that turned hair into a disaster area.
It was a blend of the ever popular “Secret Ingredients”
and “Gentle Lanolin,” which also had a reputation in its own right of
doing good things for the hair. This unbeatable combination glamorized hair with new “3-Way
loveliness”--- 1.) Fragrantly clean, free of loose dandruff; 2.)
Glistening with sheen, and 3.) Soft, easy-to-manage hair.
The best news of all, Lustre-Creme did all this with any
type of water--- even water that you could chisel.
Although the Lustre-Creme radio commercials
featured the “Dream Girl" jingle and announcer Verne Smith describing
the “World Of Glamour”
each Lustre-Creme jar, nothing was said about the women who used
it--- but the magazine ads did. Pardon
me for getting off the subject for a moment, but this is interesting.
story on the enclosed magazine ad was something that could be used in a radio
soap opera. The attractive brunette
in the magazine ad was already successful as a business executive. Although she was doing well with her work, she wasn’t happy
with her lifeless hair. She asked
her co-worker, who was something of a glamour girl, on what to do about her
problem. The co-worker quickly
responded with, “Use Lustre-Creme.” Our heroine bought a jar and used it that night.
The next morning, the executive’s boss remarked how shiny and soft her
hair was. When the work day was
done, the boss helped our heroine on with her coat while tenderly touching her
hair in the process. The boss asked her out to dinner and, believe it or
not, proposed marriage that evening. If you think
Lustre-Creme is a miracle product--- granted, it helped the
executive to win over her boss, but according to the magazine ad, the boss had a
secret affection for her, anyway. The
magazine ad does not guarantee such drastic results for every woman who used Lustre-Creme,
but it does guarantee their hair would be something for other people to
make compliments about--- and to give them that “Dream Girl” look.
the women who used Lustre-Creme were famous Hollywood movie
actresses, who were already “Dream Girls” to their many fans.
As you might expect, it was the main objective of the Hollywood actresses
to maintain their beauty--- especially the beauty of their hair.
Of the many shampoo brands that were available, expensive and
inexpensive, 4 out of 5 famous Hollywood actresses used the same Lustre-Creme
Shampoo anyone could use. Not
only did the stars use it, they also gave their endorsement for Lustre-Creme
in the product’s advertising. Among
a large list of actresses who used Lustre-Creme were Jeanne Crain,
Marilyn Monroe, Jane Russell, Rhonda Fleming, Bette Davis, Barbara Stanwyck, and
Doris Day, to name just a few.
Lustre-Creme may be the shampoo the majority
of famous Hollywood actresses use, but it was still the same affordable shampoo
any woman could buy and use. It
wasn’t surprising that Lustre-Creme was among the leading brands
of shampoo. Being a “Dream
Girl” was a proposition Lustre-Creme users couldn’t turn
down. The only difficult decision
was to buy the economical jar or the handy tube.
Who said life was easy!