Unusual P&G Dentifrice
Cleans Teeth

"Teel Protects Teeth….. Beautifully!"

                                                      --- Ken Carpenter

Lincoln, Me. (DG)—

Of all the products Procter & Gamble created, Teel was the most unusual product of its kind. Teel was specially made to clean teeth, but it wasn't a toothpaste or tooth powder like other major brands of teeth cleaning products were at the time. Teel was a dentifrice that was made in liquid form.

If you're not familiar with Teel, the sound of a liquid dentifrice might sound unbelievable and a little weird.  To be honest, it sounded odd to me when I first heard about it.  At the time, I could picture someone pouring Teel onto a toothbrush--- only to have its liquid content dribble all the way to the bathroom floor.  This may not necessarily be a bad idea if bathroom floors had teeth, but I have never encountered a bathroom floor with white, shiny teeth in my years of existence on this earth.  To put your mind at ease, Teel's liquid content was thickened just enough, so when it was poured from the bottle to the tooth brush, it had a tendency to stay on the tooth brush, just aching to clean the teeth inside the human yap.

Teel was the sponsor of the serial MIDSTREAM when the program took to the air on Monday, May 1, 1939 over the stations of NBC's Red Network.  At that time, announcer Gene Baker described how whiter teeth could be a reality when the owners of those teeth used Teel.  There was a simple reason for whiter teeth as Baker explained in the Teel commercials--- there was "Beauty In Every Drop."Soundbyte

Teel BW AdIt was important to have white, shiny teeth, but in later years, Teel was presented in radio and print advertising in a different way. 

On a 1946 broadcast of NBC's LIFE OF RILEY, announcer Ken Carpenter mentioned some sobering facts about the shenanigans that went on inside the typical human mouth--- and it didn't exactly make for pleasant listening, either!Soundbyte  Carpenter mentioned the gums inside the mouth had a reputation of receding.  When this ghastly thing happened, cavities would begin its dirty work at those vulnerable areas of the teeth that were exposed after the gums receded. Brushing with toothpaste and tooth powder actually made those particular cavities worse in this sensitive area.  Unfortunately, many tooth paste and tooth powder brands of that era had an abrasive content that had the potential of doing more harm than good.  Fortunately, Teel didn't have abrasives of any kind in its liquid content.  Instead of making cavities worse, Teel protected the teeth from any and all unpleasant stuff.

In order to put off that order for false teeth, Carpenter mentioned how easy "The New Teel Way" was to protect teeth.  First, brush the teeth twice a day with Teel, and once a week, pour some baking soda on the brush moistened with Teel and brush thoroughly.  For an extra minute per week, the tag-team combination of Teel and baking soda provided a white, clean, and healthy smile for everyone who took this advice.

Teel would brighten smiles and protect teeth for about a decade.  It was the first Procter & Gamble dentifrice that made a definite stand against cavities. When new products were created in the never ending fight against tooth decay, the torch was passed from Teel to Gleem, the toothpaste that kept bad breath and decay causing stuff in check for the whole day, and to Crest, the first successful fluoride toothpaste.

In summing up, Teel was definitely a product that was ahead of its time.  It would fit in quite well with the modern toothpaste, gels, and other new forms of dentifrice we can buy today.  More than likely, Teel's liquid content would be intriguing with the many people of today's society who have the idea in their heads that they want to keep their teeth in their mouths for a lifetime.